Tuesday, 29nd April, 2008

Part1 Highlights:

Part 2 Highlights:

TV advertising saw a growth of 29% during Q1 '08 compared to Q1'07.
'Cellular Phone Service' category was the Top category on TV during the 1st quarter of 2008.
'HUL' and 'Reckitt Benckiser (India) Ltd' maintained their 1st and 2nd rank on TV in Q1 '07 and Q1'08.
'Heinz' took 2nd place following the number one 'Ganapati Herbal care Pvt Ltd' in the Top Exclusive advertisers list on TV in Q1 '08.

Radio Channel Promotion grew by 33% on TV whereas Print Promotion saw a growth of 13% during Q1'08 compared to Q1'07.
'IPL Cricket Ka Karmayudh' was the most advertised new brand on TV during Q1'08.
60% of overall TV advertising on National Channels during Q1'08.
Tag Promo accounted for 38% share of overall ads on TV.
13% rise in Average advertising frequency per day on TV during Q1'08 compared to Q1'07.


	This week, AdEx India analyzes the advertising trends in TV during 2007.

Volume Growth in Radio Channel Promotion on TV during Q1'08

During Q1'08, Radio channel Promotion saw a growth of 33% on TV compared to the same period in 2007.

Volume Growth in Print Media Promotion on TV during Q1 '08

Categories with maximum new launches on TV during Q1 '08

Ad volumes of Print media Promotion on TV grew by 13% during Q1 '08 over Q1'07.

During Q1 '08, maximum number of new brands were launched under 'Properties/Real Estate' category followed by 'Corporate/Brand Image' and 'Educational Institutions'.

Top New Brands advertised on TV

Share of TV Advertising (National vs. Regional Channels)

During Q1 '08, 'IPL Cricket Ka Karmayudh' ,'Virgin Mobile' and 'Bajaj Allianz New Unit Gain' were the top 3 new brands advertised on TV.

During Q1'08 TV advertising split of National and Regional Channels was in the ratio of 60:40.

Share of TV Advertising (Commercial vs. Tag Promo)

Growth in average advertising frequency on TV

During Q1'08 Commercial and Tag Promo were appeared in an advertising ratio of 62:38.

Compared to Q1'07, Average ads aired per day seen a growth of 13% in TV during Q1'08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com