Friday, 16th May, 2008

Highlights :

29% growth in TV advertising during the Q1'08 compared to Q1'07.
'Cellular Phone Service' category leads in TV advertising during the 1st quarter of 2008.
'Hindustan Unilever Ltd' was the number one advertisers on TV during the 1st quarter of 2008.

	This week, AdEx India analyzes the advertising trends in TV during 2007.

Volumes Growth in TV advertising

Share of Categories in TV advertising during Q1'08

TV ad volumes saw a growth of 29% during Q1' 2008 compared to Q1' 2007.

Top 10 categories constituted 36% share of TV advertising during Q1 '08.
'Cellular Phone Services', 'Social Advertisements' and 'Life Insurance' were the top 3 categories during Q1'2008.

Positioning of Top 10 Categories of Q1 08 in Q1 07

Top Players on TV during Q1 08

Compared to Q1'07 'Cellular Phone Services' moved up 7 places within the top 10 list of categories to be at the number one position in Q1'08.
Whereas 'Shampoos' and 'Cellular Phones' categories shifted maximum places to secure their rank in top 10 list of Categories in Q1 '08 compared to Q1 '07.

Top 10 advertisers share aggregates to 19% of overall TV advertising during Q1'08.
The top 10 advertisers list comprised of 3 players from 'Telecom sector' and 2 were from 'Aerated Soft Drink' sector in Q1 '08.

Rank Shift in Top Advertisers of Q1 08 during Q1 07

Exclusive Advertisers on TV during Q1 08

During Q1'08, 7 out of the top 10 advertisers have seen a positive shift in their ranking compared to Q1' 07.
'Vodafone Essar Ltd','Bharti Airtel Ltd', 'ITC Ltd' and 'Reliance Communications Ltd' jumped maximum places to be in the top 10 list of advertisers on TV in Q1' 2008.

4 out of the top 10 Exclusive advertisers on TV had advertised for Social Cause during Q1'08.viz. 'Triyani', 'Department Of Women & Child Development', 'MKC Trust (UK)', 'Director Of Income Tax'.

Note:Hutchison Essar Telecom Ltd was renamed as Vodafone Essar Ltd around 2nd half of year 2007 so rank of former is consider during Q1'07.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com