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Monday, 31st August, 2009
Highlights :

  • TV ad volumes of Oral Hygiene sector saw a rise of 26% during H1 '09 compared to H1 '08.
  • 'Tooth Pastes' category has the highest share of the Oral Hygiene sector advertising on TV during H1 '09.
  • 'HUL' was the Top advertiser of Oral Hygiene brands on TV during H1'09.
  • ‘Happydent Wave' was the top new Oral Hygiene brand advertised on TV during H1'09.
  • Max. advertising of Oral Hygiene brands on Regional channels during H1 '08.

This week, AdEx India analyzes the advertising : Overview of Oral Hygiene sector advertised on TV during H1’09

Volume Growth of Oral Hygiene sector on TV during H1 ‘09

  

Share of Sub Categories of Oral Hygiene sector on TV during H1 ‘09
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
 
  • During H1 '09, TV ad volumes of Oral Hygiene sector saw a rise of 26% compared to H1 '08.
  • 'Tooth Pastes' with 65% share was the top category of the Oral Hygiene sector advertising on TV during H1 '09.
  • 'Breath Fresheners' has the 2nd highest share i.e. 24% of Oral Hygiene sector advertising share on TV followed by 'Tooth Brushes' with 8% share at 3rd place during H1 '0

Volume Growth of Oral Hygiene categories on TV during H1 ‘09

Key Advertisers of Oral Hygiene sector on TV during H1 ‘09

 
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
  • 'Range of Oral Hygiene Products ' has recorded max. growth in its TV ad volumes followed by 'Breath Fresheners' and 'Tooth Pastes' at 2nd and 3rd place respectively during H1 '09 compared to H1 '08.
  • 'HUL' has the max. share i.e. 36% of overall advertising share of Oral Hygiene sector on TV followed by 'Colgate Palmolive India Ltd' and 'Perfetti Van Melle India Pvt Ltd' with 34% and 17% share respectively during H1 '09.
  • Top 10 advertisers share aggregates to 99% of Oral Hygiene sector TV ad pie during H1 '09.
   

Top New Brands of Oral Hygiene sector on TV during H1 ‘09

Advertising share of Oral Hygiene sector on Regional and National Channels

 
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
  • Top 3 new brands of Oral Hygiene sector on TV were 'Happydent Wave', 'Colgate Extra Clean Gum Care' and 'Himalaya Herbal Dental Cream' during H1 '09.
  • Top 5 new brands of Oral Hygiene sector on TV comprised of 2 brands each of ‘Tooth Pastes’ and ‘Tooth Brushes’ during H1 ’09.
  • 'During H1 '09, advertising of Oral Hygiene sector on Regional and National was in the ratio of 60:40.
  • 'Tamil Nadu' and ‘Maharashtra’ shared the top position whereas ‘Karnataka’ and ‘Andhra Pradesh’ shared the 2nd place among the states contributing for the Oral Hygiene sector advertising on Regional channels during H1 ’09.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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