Wednesday, 13th November, 2009

Highlights :Overall TV Advertising

TV ad volumes have seen growth of 29% during Jan-Sep ’09 over Jan-Sep ‘08.
High advertising share of ‘Food & Beverages’ sector on TV during Jan-Sep ’09.
‘Toilet Soaps’ was the top category on TV during Jan-Sep ’09.
‘Hindustan Unilever Ltd’ occupied the top position in the top 10 advertisers list on TV during Jan-Sep ’09.

	This week, AdEx India analyzes TV advertising during Jan-Sep '09 - Part 1.
	Note: The entire analysis is based on Secondages

Overview of TV Advertising

Volume Growth of TV advertising during Jan-Sep ‘09

Share of Sector in TV advertising during Jan–Sep’09

Click here to enlarge:Volume Growth of Internet Portals on TV during Jan-Jul '08

Click here to enlarge:Advertising of Internet Portals on (National vs. Regional) channels

During Jan-Sep '09, TV advertising has recorded growth of 23% compared to same period in 2008.

Top 10 sectors contributed for 58% share in overall TV advertising during Jan-Sep '09.'Food & Beverages' with 15% share was the top sector on TV followed by 'Personal Care/Personal Hygiene' and 'Services' sectors with 11% and 5% share respectively during Jan-Sep '09.

Contribution of Top Categories in TV advertising during Jan-Sep ‘09

Key Advertisers on TV during Jan-Sep ‘09 and its Positioning in Jan-Sep’08

Click here to enlarge:Share of categories of Internet Portals on TV during Jan-Jul '08

Click here to enlarge:Top Internet Portals advertised on TV during Jan-Jul '08

During Jan-Sep ’09, Top 10 categories accounted 25% share of overall TV ad volumes. ‘Toilet Soaps’, ‘Cellular Phone Service’, ‘Social Advertisement’ were the top 3 categories on TV during Jan-Sep ’09.

Top 2 advertisers on TV maintained its rank during Jan-Sep ’09 and Jan-Sep ’08.Out of Top 10 advertisers, ’Cadburys India Ltd’ moved up in its positions to be in the Top 10 list of advertiser during Jan-Sep ’09 compared to Jan-Sep ’08.
‘HUL’, ‘Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were the top 3 advertisers on TV during Jan-Sep ’09.

Share of National vs. Regional Channels during Jan-Sep ‘09

During Jan-Sep ’09, National and Regional shared the overall TV ad volumes in the ratio of 55:45.

Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised on TV
i.e. Volume growth of the Sector on TV, Contribution of the Categories and the Key Advertisers of the Sector…
(Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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