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Tuesday, 8th December, 2009

  
 
  Highlights: TV Advertising - Part 1  
 
  • TV ad volumes have seen growth of 29% during Jan-Sep ’09 over Jan-Sep ‘08.
  • High advertising share of ‘Food & Beverages’ sector on TV during Jan-Sep ’09.
  • 'Toilet Soaps’ was the top category on TV during Jan-Sep ’09.
  • 'Hindustan Unilever Ltd’ occupied the 1st position in the top 10 advertisers list on TV during Jan-Sep ’09.
  Highlights: TV Advertising (Top 3 Sectors) - Part 2  
 
    F B
  • During Jan-Sep’09, TV advertising of ‘Food & Beverages’ sector has seen growth of 44% compared to Jan-Sep '08.
  • ‘Aerated Soft Drinks’ category has the max. share of overall ‘Food & Beverages’ sector TV ad pie during Jan-Sep '09.
  • ‘Coca Cola India Ltd’ was the top advertiser under ‘Food & Beverages’ sector advertising on TV during Jan-Sep '09
    Personal Care/Personal Hygiene
  • 53% growth in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector during Jan-Sep ’09 compared to Jan-Sep '08.
  • ‘Toilet Soaps’ was the most advertised category under ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Sep '09.
  • 'HUL’ was the number one advertiser of ‘Personal Care/Personal Hygiene’ brands advertised on TV during Jan-Sep '09.
    Services
  • TV advertising of ‘Services’ sector grew by 13% during Jan-Sep ’09 compared to same period in 2008.
  • ‘DTH Service Providers’ occupied the 1st position in the list of Top 10 categories of ‘Services’ sector on TV during Jan-Sep '09.
  • ‘Sun Direct TV Pvt Ltd’ topped the advertisers list of ‘Services’ sector on TV during Jan-Sep '09.
 
This week, AdEx India analyzes the advertising trends in TV during Jan-Sept '09.
       

Snippets of Top 3 Sectors on TV

  
       

Volume Growth of F&B sector on TV during Jan-Sep ‘09

  
  Click here to enlarge:
   
  • TV advertising of ‘Food & Beverages’ sector has recorded growth of 44% during Jan-Sep ’09 compared to Jan-Sep ‘08.

Share of F&B categories on TV during Jan-Sep ‘09

 

Top Advertisers of F&B sector on TV during Jan-Sep ‘09

Click here to enlarge   Click here to enlarge
  • During Jan-Sep ’09, top 3 categories of ‘Food & Beverages’ sector on TV were ‘Aerated Soft Drink’, ‘Milk Beverages’ and ‘Chocolates’.Top 10 categories accounted for 74% share of overall ‘Food & Beverages’ sector TV ad pie during Jan-Sep ’09.
  • ‘Coca Cola India Ltd’, ‘Cadburys India Ltd’ and ‘Pepsi Co’ occupied the top 3 position in the Top 10 Advertisers list of ‘Food & Beverages’ sector on TV during Jan-Sep ‘09.72% share contributed by the Top 10 advertisers of ‘Food & Beverages’ sector on TV during Jan-Sep ’09.

Volume Growth of Personal Care/Personal Hygiene sector on TV

 

Share of Personal Care/Personal Hygiene categories on TV during Jan-Sep ‘09
Click here to enlarge   Click here to enlarge
  • TV ad volumes of ‘Personal Care/Personal Hygiene’ sector have seen growth of 53% during Jan-Sep ’09 compared to Jan-Sep ‘08.
  • More than 90% share contributed by the Top 10 ‘Personal Care/Personal Hygiene’ categories on TV during Jan-Sep ’09.’Toilet Soaps’ category with 38% share led the advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Sep ’09.’Tooth Pastes’ and ‘Fairness Creams’ with 17% and 12% share were at 2nd and 3rd place respectively in the list of Top 10 ‘Personal Care/Personal Hygiene’ categories on TV during Jan-Sep ’09.

Top Advertisers of Personal Care/Personal Hygiene sector on TV

  

Volume Growth of Services sector on TV during Jan-Sep ‘09
Click here to enlarge   Click here to enlarge
  • ‘HUL’ has the highest share i.e. 37% of overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV, followed by ‘Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ each with 10% share during Jan-Sep ’09.Top 10 advertisers contributed for 86% share of overall ‘Personal Care/Personal Hygiene’ sector TV ad pie during Jan-Sep ’09.
  • Compared to Jan-Sep ’08, TV ad volumes of ‘Services’ sector’ have observed growth of 13% during Jan-Sep ’09.

Share of categories under Services sector on TV during Jan-Sep‘09

  

Top Advertisers of Services sector on TV

Click here to enlarge   Click here to enlarge
  • Top 3 categories of Services sector i.e. ‘DTH Service Providers’, ‘Internet Services General’ and ‘Properties/Real Estate’ together contributed for 68% share during Jan-Sep ‘09.91% share was accounted by the Top 10 categories of ‘Services’ sector on TV during Jan-Sep ’09.
  • ‘Sun Direct TV Pvt Ltd’, ’Bharti Airtel Ltd’ and ‘Dish TV India Ltd’ were the top 3 advertisers of ‘Services’ sector on TV during Jan-Sep’09.Top 10 advertisers share aggregates to 38% of overall ‘Services’ sector TV ad pie during Jan-Sep ’09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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