Wednesday, 11th August, 2010
- 36% rise in TV ad volumes during H1 ‘2010 compared to H1 ‘2009.
- ‘Food & Beverages’ was the top sector in TV advertising during H1 ‘2010.
- ‘Toilet Soaps’ category had the maximum TV ad volumes during H1 ‘2010.
- ‘HUL’ rules in overall TV advertising during H1 ’2010.
This week, AdEx India analyzes the TV advertising trends during H1 ‘2010.
Overview of TV Advertising
Volume Growth of TV advertising during H1 2010
Share of Sectors in TV advertising
- 36% growth in TV advertising during first half of 2010 compared to same period in 2009.
- During H1 ’2010, 60% contribution by the top 10 sectors in overall TV advertising. ’Food & Beverages’ with 15% share was the top sector followed by ’Personal Care/Personal Hygiene’ and ‘Services’ with 12% and 6% share respectively during H1 ‘2010.
Contribution of Top Categories in TV advertising
Top Advertisers on TV during H1’2010
- ‘Toilet Soaps’, ’Social Advertisements’ and ‘Aerated Soft Drink’ had occupied the top 3 positions among the top 10 categories in TV advertising during H1’2010.Top 10 categories had maximum of 2 categories from ‘Food & Beverages’ sector during H1‘2010.
- ‘Hindustan Unilever Ltd’, ‘Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were the top 3 advertisers in TV advertising during H1 ‘2010.
Share of National vs. Regional Channels during H1 ‘2010
- During H1 ‘2010, TV advertising on Regional and National channels was in the ratio of 52:48.
Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised on TV i.e. Volume growth of the Sector on TV, Contribution of the Categories and the Key Advertisers of the Sector…
Happy Reading.
(Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com