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Wednesday,24th August, 2009
Highlights: TV Advertising - Part 1
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F&B
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This week, AdEx India analyzes of
the: Snapshot of TV advertising during Q1 ’09
– Part 2 |
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Volume Growth of F&B sector on TV during H1 ‘09
- TV ad volumes of F&B sector has declined by 29% during the 1st half of 2009 compared to same period in 2008.
Share of F&B categories on TV during H1 ‘09
Top Advertisers of F&B sector on TV during H1 ‘09
- Top 10 categories accounted for 74% share in total ‘F&B’ sector TV ad pie during H1 '09.'Aerated Soft Drink' with 22% share leads in TV advertising of ‘F&B’ sector on TV followed by 'Milk Beverages' and 'Chocolates' with 12% and 8% share respectively.
- • During H1’09, Top 10 Advertisers of ‘F&B’ sector accounted for 72% share. ‘Coca Cola India Ltd', 'Pepsi Co' and 'Cadburys India Ltd' were the Top 3 advertisers of ‘F&B’ sector on TV during H1 ’09.
Volume Growth of Personal Care/Personal Hygiene sector on TV
Share of Personal Care/Personal Hygiene categories advertising on TV during H1 ‘09
- ‘Personal Care/Personal Hygiene’ sector has grown by 46% in Jan – Jun’09 compared to Jan- Jun’08.
- Top 10 categories of ‘Personal Care/Personal Hygiene’ sector accounted for 91% share in H1’09. ‘Toilet Soaps’ has the max. share i.e. 39% of overall Personal Care/Personal Hygiene share on TV during H1’09.
- ‘Tooth Pastes’ and ‘Fairness Creams’ with 16% and 10% share were at 2nd and 3rd place respectively in the list of categories of ‘Personal Care/Personal Hygiene’ sector advertised on TV.
Top Advertisers of Personal Care/Personal Hygiene sector on TV
Volume Growth of Service sector on TV during H1 ‘09
- Top 10 advertisers of ‘Personal Care/Personal Hygiene’ sector aggregates to 84% share of TV ad pie during H1’09. ‘HUL’ was top advertiser with 37% share followed by ‘Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ with 10% and 8% share respectively during H1’09.
- During Jan-Jun '09, TV ad volumes of ‘Services’ sector have seen a rise of 5% compared to Jan-Jun '08.
Share of Services sub sector on TV during H1 ‘09
Top Advertisers of Services sector on TV
- 'DTH Service Provider' with 29% share leads in 'Services’ sectors advertising on TV. At 2nd and 3rd position were 'Internet Services - General' and 'Properties/Real Estates' categories with 22% and 14% share respectively in H1 '09.
- ‘Tata Sky Ltd’, ‘Dish TV India Ltd’ and ‘Bharti Airtel Ltd’ were the top 3 advertisers of ‘Services’ sector on TV during H1 ’09. Top 10 advertisers list comprised of 4 advertisers from ‘DTH Service Providers’ category and 2 each from ‘Properties/Real Estate’ and ‘Fast Food Outlets’ category.
Watch out for forthcoming
interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media
Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com