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Monday, 31st August, 2009
Highlights :

  • TV advertising has seen growth of 23% during the 1st half of 2009 compared to same period in 2008.
  • 'F&B' sector had the maximum share of overall TV advertising during the 1st half of 2009.
  • 'Social Advertisements’ was the Top category on TV during Jan-Jun'09.
  • 'HUL' leads in TV advertising during the 1st half of 2009.
This week, AdEx India analyzes theOverview of Snapshot of TV advertising during H1 ’09 – Part 1

Volume Growth of TV advertising during H1‘09

 

Share of Sector in TV advertising during Jan – Jun’09

Click here to enlarge:Snapshot of TV advertising during H1 ’09 – Part 1 Click here to enlarge:Snapshot of TV advertising during H1 ’09 – Part 1
 
  • TV ad volumes have seen growth of 23% during Jan-Jun’09 compared to Jan-Jun ‘08.
  • During H1 ’09, 59% share was contributed by the Top 10 sectors in overall TV advertising. ’Food & Beverages' sector has the highest share i.e. 16% of total TV ad pie.
  • With 11% share ‘Personal Care/Personal Hygiene' was at 2nd place followed by ‘Services’ with 5% share.

Contribution of Top Categories in TV advertising during H1 ‘09

Key Advertisers on TV during H1 ‘09 and its Positioning in H1’08

 
Click here to enlarge:Snapshot of TV advertising during H1 ’09 – Part 1 Click here to enlarge:Snapshot of TV advertising during H1 ’09 – Part 1
  • Top 10 categories together contributed for 28% share in overall TV advertising during Jan-Jun ‘09. 'Social Advertisements’, 'Toilet Soaps' and 'Cellular Phone Service' were the top 3 categories on TV. The list of Top 10 categories comprised of 5 categories of FMCG sector and 2 were from Auto sector.
  • ‘HUL’, ’Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were the Top 3 advertisers on TV during the 1st half of 2009.
  • Top 2 advertisers i.e. ‘HUL’ and ‘Reckitt Benckiser (India) Ltd’ has maintained their top 2 position during H1 ’09 and H1 ’08. Whereas, ’Coca Cola India Ltd’ and ‘PepsiCo’ at 3rd and 4th position during H1 ’09 has swapped their position compared to H1 ’08.
  • ‘Cadbury’s India Ltd’, ‘Procter & Gamble’ and ‘Hero Honda Motors Ltd’ has moved up the max. places in H1 ’09 compared to H1 ’08.
   

New Brands advertised on TV during H1 ‘09

 

 
Click here to enlarge:Snapshot of TV advertising during H1 ’09 – Part 1
  • Mahindra Xylo, LIC Jeevan Varsha and Dove Hair Fall Therapy System were the Top 3 new brands advertised on TV during Jan-Jun ’09.
    
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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