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Friday, 13th August, 2010

  
 
  Highlights: TV Advertising - Part 1  
 
  • 36% rise in TV ad volumes during H1 ‘2010 compared to H1 ‘2009.
  • ‘Food & Beverages’ was the top sector in TV advertising during H1 ‘2010.
  • ‘Toilet Soaps’ category had the maximum TV ad volumes during H1 ‘2010.
  • ‘HUL’ rules in overall TV advertising during H1 ’2010.
  Highlights: TV Advertising (Top 3 Sectors) - Part 2  
 
    F & B
  • TV advertising of ‘Food & Beverages’ sector up by 27% during H1 ‘2010 compared to H1 ‘2009.
  • ‘Aerated Soft Drinks’ category had the maximum share of ‘Food & Beverages’ sector TV ad pie during H1 ‘2010.
  • ‘Coco Cola India Ltd’ was the top advertiser under ‘Food & Beverages’ sector on TV during H1 ‘2010.
    Personal Care/Personal Hygiene
  • 55% rise in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector during Jan-Jun ’10 compared to Jan-Jun ’09.
  • 'Toilet Soaps' category led the advertising of 'Personal Care/Personal Hygiene' sector on TV during Jan-Jun '10.
  • ‘HUL’ had the highest share among all the advertisers of ‘Food & Beverages’ sector on TV during Jan-Jun ’10.
    Services
  • TV ad volumes of ‘Services’ sector up by 48% during H1 ‘2010 compared to H1 ‘2009.
  • ‘DTH Service Providers’ was the top category under ‘Services’ sector on TV during H1 ‘2010.
  • ‘Sun Direct TV Pvt Ltd’ was the number one advertiser under ‘Services’ sector on TV during H1 ‘2010.
 
This week, AdEx India analyzes the advertising trends in TV during H1 2010.
       

Snippets of Top 3 Sectors on TV

  
       

Volume Growth of F&B sector on TV during H1 2010

  
  Click here to enlarge:
   
  • ‘Food & Beverages’ sector recorded growth of 27% in its TV ad volumes during Jan-Jun ‘2010 compared to Jan-Jun ‘2009.

Share of F&B categories on TV during H1 2010

 

Top Advertisers of F&B sector on TV during H1 2010

Click here to enlarge   Click here to enlarge
  • Top 10 categories share aggregates to 74% of overall advertising share of ‘Food & Beverages’ sector on TV during Jan-Jun ‘2010.
  • ’Aerated Soft Drink’ had the highest share i.e. 22% of ‘F&B’ TV ad pie followed by ‘Milk & Beverages’ and ‘Chocolates’ categories with 11% and 7% share respectively during H1 ‘2010.
  • During Jan-Jun ‘2010, top 10 advertisers contributed for 69% of overall ‘Food & Beverages’ advertising on TV.
  • ’Coca Cola India Ltd’ ,’Pepsi Co’ and ‘Cadburys India Ltd’ were the top 3 advertisers of ‘Food & Beverages’ sector on TV during H1 ‘2010.

Volume Growth of Personal Care/Personal Hygiene
sector on TV

 

Share of Personal Care/Personal Hygiene categories
on TV during Jan-Jun ‘2010
Click here to enlarge   Click here to enlarge
  • During Jan-Jun ’10, ‘Personal Care/Personal Hygiene sector has seen growth of 55% in its TV ad volumes compared to same period in Jan-Jun ’09.
  • ‘Toilet Soaps’ category with 37% share led the advertising of ‘Personal Care/Personal Hygiene’ sector on TV. ‘Tooth Pastes’ and ‘Fairness Creams’ category were at 2nd and 3rd place with 13% and 11% share respectively during H1 ‘2010.
  • Top 10 categories accounted for 89% share of overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Jun ‘2010.

Top Advertisers of Personal Care/Personal Hygiene
sector on TV

  

Volume Growth of Services sector on TV during H1 ‘2010
Click here to enlarge   Click here to enlarge
  • ‘Hindustan Unilever Ltd’ had the highest share i.e. 28% of ‘Personal Care/Personal Hygiene’ sector TV ad pie followed by ‘Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ with 11% and 9% share respectively during H1’2010.
  • Top 10 advertisers of ‘Personal Care/Personal Hygiene’ sector contributed 85% share on TV during Jan-Jun ’10.
  • ‘Services’ sector has seen growth of 48% in its TV ad volumes during H1 ‘2010 compared to H1 ‘2009.

Share of categories under Services sector on TV
during H1 2010

  

Top Advertisers of Services sector on TV

Click here to enlarge   Click here to enlarge
  • ‘DTH Service Providers’ with 32% share was the number one category of ‘Services’ sector on TV during H1 ‘2010. ’Properties/Real Estates’ and ‘Internet Service-General’ followed at 2nd and 3rd place with 15% and 11% share respectively.
  • Top 10 categories contributed for 89% share of ‘Services’ sector TV ad pie during H1 ‘2010.
  • During H1 ‘2010, Top 10 advertisers accounted for 39% of overall advertising share of ‘Services’ sector on TV. ’Sun Direct TV Pvt Ltd’, ‘Tata Sky Ltd’ and ‘Dish TV India Ltd’ were the top 3 advertisers of ‘Services’ sector on TV during H1 ‘2010.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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