Tuesday, 30th September, 2008

  
 Highlights :

  • 8% growth in TV advertising of Confectionaries sector during H1 '08 over H1 '07.
  • ‘Chocolates' sub category garnered a high advertising share of 42% on TV during H1 '08.
  • ‘Cadbury India Ltd' was the top advertiser under Confectionaries sector on TV in H1 '08.
  • 'Boomer splash' was the most advertised new brand under Confectionaries sector on TV during H1 '08.
 
This week, AdEx India analyzes Confectionaries sector advertising on TV during Jan-Apr 2008.

Volume Growth of Confectionaries sector on TV

 

Share of Sub categories of Confectionaries sector on TV during H1 '08

  
Click here to enlarge:Volume Growth of Confectionaries sector on TV   Click here to enlarge:Share of Sub categories of Confectionaries sector on TV during H1 '08
   
  • Compared to H1 '07, TV advertising of Confectionaries sector has seen a growth of 8% during H1 '08.
  • During H1 '08, 'Chocolates' had the largest slice of Confectionaries sector on TV followed by 'Sugar Confectionaries' and 'Chewing Gum/Bubble Gum' with 29% and 21% share respectively.

Growing sub categories of Confectionaries sector on TV

  

Key players of Confectionaries sector on TV during H1 '08

Click here to enlarge:Growing sub categories of Confectionaries sector on TV   Click here to enlarge:Key players of Confectionaries sector on TV during H1 '08
  • During H1 ’08, ‘Chocolates’ sub categories had recorded maximum advertising growth of 34% followed by ‘Sugar Confectionaries’ with 30% share respectively compared to H1 ‘07.
  • ‘Cadbury India Ltd' leads with 35% share of overall Confectionaries sector on TV followed by 'Perfetti Van Melle India Pvt Ltd' and 'Parle Products Pvt Ltd' with 21% and 12% share respectively during H1 '08.

New brands advertised under Confectionaries sector on TV during H1 '08

  

Advertising of Confectionaries sector (National vs. Regional channels) during H1 ‘08

Click here to enlarge:New brands advertised under Confectionaries sector on TV during H1 '08   Click here to enlarge:Advertising of Confectionaries sector (National vs. Regional channels) during H1 ‘08
  • During H1 ’08, among the new brands advertised under ‘Confectionaries’ sector on TV, ‘Boomer Splash’ was the top brand followed by ‘Cadburys Lite’ and ‘Lindt Excellence’.
  • During H1 '08, advertising of Confectionaries sector on National and Regional Channels was in the ratio of 63:37.

Contribution of States in advertising of Confectionaries sector on Regional channels

  
Click here to enlarge:Contribution of States in advertising of Confectionaries sector on Regional channels   Adex Newsletter for Air Conditioner Advertising on TV during Jan-Apr '08
  • ‘Tamil Nadu’, ‘Karnataka’ and ‘Andhra Pradesh’ were the top 3 states contributing the maximum in overall advertising share of Confectionaries sector in Regional channels during H1 ’08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com