Friday, 12th December, 2008

Highlights :

28% growth in TV advertising during Jan-Sep '08 compared to Jan-Sep '07.
‘Food & Beverages' was the Top sector in TV advertising during Jan-Sep '08.
‘Cellular Phone Service' category had the maximum TV ad volumes during Jan-Sep '08.
‘HUL' and 'Reckitt Benckiser (India) Ltd maintained their respective 1st and 2nd rank on TV across both the years Jan-Sep '08 and Jan-Sep '07.

	This week, AdEx India analyzes Television Advertising trends during Jan Sep'08.

Volume Growth of TV advertising during Jan-Sep '08

Top Sectors advertised on TV during Jan-Sep '08

During Jan-Sep '08, TV advertising has seen growth of 28% compared to same period in 2007.

‘Food & Beverages' sector had the maximum share of TV advertising followed by 'Personal Care/Personal Hygiene' and 'Telecom/Internet Service Providers' with 9% and 7% share respectively during Jan-Sep '08.

Top Categories on TV during Jan-Sep '08

Positioning of Top 10 Advertisers* on TV during Jan-Sep '07

During Jan-Sep '08, 'Cellular Phone Service', 'Social Advertisements' and 'Corporate/Brand Image' were the Top 3 categories on TV.

‘ITC Ltd', 'Vodafone Essar Ltd' and 'Procter & Gamble' recorded positive shift in their respective rank to be in the Top 10 list of advertisers in Jan-Sep '08 compared to Jan-Sep '07.
‘HUL’, ‘Reckitt Benckiser (India) Ltd’ and ‘Pepsi Co’ were the Top 3 advertisers on TV during Jan-Sep ’08.

Top Exclusive Advertisers on TV during Jan-Sep'08

New brands launched on TV during Jan-Sep '08

Top 3 Exclusive advertisers on TV were 'Ganapati Herbal Care Pvt Ltd', ' Mahashiya Di Hatti Limited' and ' Department of Women & Child Development' during Jan-Sep '08
4 of the Top 10 Exclusive advertisers had advertised for the social cause on TV during Jan-Sep ’08.

‘Virgin Mobile’, ‘Vodafone Customer Care’ and ‘TVS Flame’ were the top 3 new brands advertised on TV during Jan-Sep ‘08.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising on TV. , Which will include Print and Radio Promotion on TV, Share of Commercial, Channel /Program Promotion and Tag Promos on TV, Contribution of National and Regional channels on TV and more …

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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