Friday, 1st August, 2008

Highlights :

TV advertising witnessed 26% growth during the 1st half of 2008 compared to same period in 2007.
‘Cellular Phone Services' was the top category on TV during Jan-June '08.
'HUL' and ‘Reckitt Benckiser (India) Ltd’ maintained their respective 1st and 2nd rank on TV during 1st half of 2008 and 2007.
‘Ganapati Herbal Care Pvt Ltd’ topped the chart of Exclusive Advertisers on TV during H1 ’08.

	This week, AdEx India analyzes the advertising trends in TV during H1 2008.

Volume Growth in TV advertising during H1 '08

Top 10 Categories on TV during H1'08

During 1st half of 2008, advertising on TV has seen a rise of 26% compared to same period in year 2007.

‘Cellular Phone Services', 'Social Advertisement' and 'Corporate/Brand Image' were the Top 3 categories on TV during Jan-Jun '08.

Category Movers on TV during H1' 08

Top advertisers on TV during H1'08

Compared to H1 '07, 5 out of Top 10 categories on TV during H1 '08 recorded positive shift in their ranks viz. 'Cellular Phone Service', 'Corporate/Brand Image', 'Shampoos’,’ Life Insurance' and 'Cars/Jeeps'.

‘HUL’, 'Reckitt Benckiser (India) Ltd’, and 'Pepsi co' were the top 3 advertisers on TV during Jan - June '08.

Rank Displacement of Top Advertisers on TV during H1 '08

Exclusive advertisers on TV during H1'08

Click here to enlarge:Seasonality of Ice Cream advertising on TV in 2007 & 2006

Compared to H1 '07, 'Vodafone Essar Ltd' and 'ITC Ltd' recorded maximum positive shift in their ranks to be among the top 10 list of advertisers during H1 '08.

‘Ganapati Herbal Care Pvt Ltd’, ‘Department of Women & Child Development’ and ‘Trinayani’ were the top 3 exclusive advertisers on TV during Jan-June ‘08.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising on TV., Which will include
Print and Radio Promotion on TV, Top New Brands advertised on TV, Share of Commercial and Tag Promos on TV, Contribution of National and Regional channels on TV and more …

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com