Tuesday, 12th August, 2008

  
 
 
Part1 Highlights:
  
Part 2 Highlights:
  
  • TV advertising witnessed 26% growth during the 1st half of 2008 compared to same period in 2007.

  • ‘Cellular Phone Services' was the top category on TV during Jan-June '08.

  • 'HUL' and ‘Reckitt Benckiser (India) Ltd’ maintained their respective 1st and 2nd rank on TV during 1st half of 2008 and 2007.
  • ‘Food & Beverages’ was the top sector on TV during H1 ’08.

  • 16% rise in Print Promotion on TV during Jan-Jun '08 compared to Jan-Jun '07.

  • 5% growth in Radio Channel promotion on TV during H1 '08 compared to H1 '07.

  • 'Virgin Mobile' top the chart of New brands launched on TV during H1 '08.

  • Average Ads per day on TV has seen a rise of 13% during H1 '08 compared to H1 '07.

 
This week, AdEx India analyzes the advertising trends in TV during 2007.
       

Top sectors on TV during H1'08

  
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  • ‘Food Beverages’, ‘Personal Care/Personal Hygiene’, ‘Telecom/Internet Service Provider’ were the Top 3 sectors on TV during H1 ‘08.

Print Promotion on TV during H1'08

 

Radio Promotion on TV during H1'08

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  • During H1 '08, Print advertising on TV has seen a growth of 16% compared to H1 '07.
  • Radio Channel promotion grew by 5% on TV during 1st half of 2008 compared to same period in 2007.

Top New Brands on TV during H1 '08

  

TV advertising on National and Regional Channels during H1 ‘08

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  • Top 3 new brands advertised on TV were 'Virgin Mobile', 'Vodafone Customer Care' and 'TVS Flame' during Jan-Jun '08.
  • During H1 '08, National and Regional Channels were used in an advertising ratio of 59:41.

Analysis for the types of Ads on TV

  

Average Advertising frequency per day on TV in H1 '08

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  • During H1 '08, Commercial ads accounted for 40% of overall ads on TV followed by Promotional ads for ‘Channels and Programs’ and ‘Tag Promos’ with 35% and 24% share respectively.
  • Compared to H1 '07, 13% growth in Average Ads aired per day on TV during H1 '08

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com