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Thursday, 25th February, 2010

  
 
Part1 Highlights:
  
Part 2 Highlights:
  
  • 74% growth in number of advertisers on Television during Jan-Sep ’09 compared to 2000.
  • Compared to 2000, 52% increase in number of Exclusive advertisers on Television during Jan-Sep ‘09.
  • 66% rise in count of brands on TV during Jan-Sep’09 over 2000.
  • ‘F&B’ and ‘Personal Care/Personal Hygiene’ the Top 2 sectors maintained its rank during both year 2000 and Jan-Sep ’09.
  • ‘Cellular Phone Services’ and ‘Social Advertisements’ were among the top 3 position in the Top 10 list of categories on TV of Jan-Sep ’09, which were not even present in the top 10 list of 2000.
  • ‘HUL’ maintained its top position on TV during 2000 and Jan-Sep ’09.
  • Bollywood garnered high share of Celebrity Endorsements on TV during 2003 and Jan-Sep ’09.
  • ‘Airtel Cellular Phone Service’ was the top brand present on TV since 2000.
 
This week, AdEx India analyzes the advertising in Television during last 10 years (2000 vs 2009*).
Data for 2009* available till Jan to Sep '09

Category Performance on TV

Advertiser Performance on TV

Share of Top 10 Categories of 2000 over the years on TV

   

Share of Top 50 Advertisers of 2000 over the years on TV

  
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  • Share of top 10 Categories of 2000 was more than 25% only during 2000 and 2001.
  • Share of Top 50 Advertisers of 2000 was more than 40% during 2000 and 2001.
  • Whereas, share of Top 50 Advertisers of 2000 on TV was more than 25% from 2003 to Jan-Sep ‘09.

Top 10 Categories of Jan-Sep ‘09 on TV and its Rank in 2000

  

Top 10 Advertisers of Jan-Sep ’09 on TV and its Rank in 2000
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  • During Jan-Sep ‘09, 5 out of Top 10 categories belonged to FMCG sector and 2 were from Auto sector.
  • Compared to 2000,5 new categories in the top 10 list of Jan-Sep ’09 on TV viz. ‘Cellular Phone Service’, ‘Social Advertisements’, ‘Two Wheelers’, ‘DTH Service Providers’ and ‘Milk Beverages’.
  • 5 common categories in the Top 10 list of 2000 and Jan-Sep '09 were ‘Toilet Soaps’, ‘Aerated Soft Drinks’, ’Shampoos’, ‘Tooth Pastes’, ‘Cars & Jeeps’.
  • Compared to 2000, 5 of the advertisers have moved up in its rank to be among the top 10 list of Jan-Sep ’09 on TV viz. ‘Cadburys India Ltd’, ‘Smithkline Beecham’, Bharti Airtel Ltd’, ‘ITC Ltd’ and ‘Colgate Palmolive India Ltd’.
  • ‘Reckitt Benckiser (India) Ltd’ at the 10 position in 2000, secured its position among the top 3 list of advertisers of Jan-Sep ’09 on TV.
  • ’HUL’, ‘Reckitt Benckiser (India) Ltd’, ‘Coca Cola India Ltd’, ‘Pepsi Co’ and ‘Procter & Gamble’ were the common advertisers among the top 10 advertisers list on TV of 2000 and Jan-Sep ’09.

Celebrity Endorsement on TV

  

Top 10 brands on TV since 2000

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  • During 2003, 66% share was gathered by Bollywood Actor and Actress together on TV.
  • Nearly 80% share was contributed together by Film Actor and Actress on TV during Jan-Sep ‘09.
  • ‘Airtel Cellular Phone Service’, ‘Colgate Dental Cream’ and ‘Coca Cola’ occupied the top 3 position in the list of brands which were present across the ten years on TV.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr. Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com
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