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Wednesday, 24th February, 2010
Highlights :

  • 74% growth in number of advertisers on Television during Jan-Sep ’09 compared to 2000.
  • Compared to 2000, 52% increase in number of Exclusive advertisers on Television during Jan-Sep ‘09.
  • 66% rise in count of brands on TV during Jan-Sep’09 over 2000
  • 'F&B' and 'Personal Care/Personal Hygiene' the Top 2 sectors maintained its rank during both year 2000 and Jan-Sep ’09.
This week, AdEx India analyzes the advertising in Television during last 10 years (2000 vs 2009*).
Data for 2009* available till Jan to Sep '09

Inventory of TV Advertising

  

Tally of Advertisers on TV since 2000

   

Count of Exclusive advertisers on TV since 2000

  
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  • Compared to 2000, 74% growth in number of advertisers on Television during Jan-Sep ‘09.
  • On Television, highest rise in number of advertisers was during 2007 compared to 2000 i.e. 105%
  • Number of Exclusive advertisers on Television has seen a drop only during 2001, whereas it has recorded a rise since 2002 compared to 2000.
  • Compared to 2000, 52% increase in number of Exclusive advertisers on Television during Jan-Sep ‘09.

Count of Brands on TV since 2000

  

Count of New brands on TV since 2000

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  • Maximum growth in count of brands on Television was during 2007 compared to 2000 i.e. 84%.
  • 66% rise in number of brands on Television during Jan-Sep ‘09 compared to 2000.
  • 103% rise in number of new brands advertised on Television during Jan-Sep ‘09 compared to 2000.
  • Highest growth in tally of new brands advertised on Television was during 2007 compared to 2000.i.e. 134%

Sector Performance on TV

  

Share of Top 10 Sectors of 2000 over the years on TV

 

Top 10 Sectors on TV during Jan-Sep ‘09 and its Rank in 2000

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  • Contribution of the Top 10 sectors of 2000 on Television was 68% which decreased to 50% in Jan-Sep ‘09.
  • Except for 2008,contribution of the Top 10 sectors of 2000 on TV was more than 48%
  • Compared to 2000, 4 of the top 10 sectors on TV have moved up to be in the top 10 list of sector of Jan-Sep ’09 i.e. ‘Telecom/Internet Service Providers’, ‘Personal Accessories’, ‘Banking/Finance/Investment’ and ‘Household Products’.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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