Thursday, 8th July, 2010
- 25% rise in advertising of Summer Cool categories on TV during Jan-May’10 compared to Jan-May’09.
- ‘Aerated Soft Drink’ was the top Summer Cool category on TV during Jan-May ’10.
- ‘Coca Cola India Ltd’ tops the advertisers list of Summer Cool categories on TV during Jan-May ’10.
- ‘Minute Maid Nimbu Fresh’ was the most advertised new brand under Summer Cool categories on TV during Jan-May’10.
| Sr. No | Categories | Sr. No | Categories |
| 1 | Aerated Soft Drinks | 9 | Non Aerated Soft Drinks |
| 2 | Air Conditioners | 10 | Prickly Heat Powders/lotions |
| 3 | Air Coolers | 11 | Range of Soft Drinks |
| 4 | Fans | 12 | Refrigerators |
| 5 | Hair Oils (Cooling) | 13 | Squashes/Cordials/Syrups |
| 6 | Ice Cream/Frozen Desserts | 14 | Sunglasses |
| 7 | Milk Beverages | 15 | Talcum Powders |
| 8 | Mineral Water | 16 | Toilet Soaps (Cooling) |
This week, AdEx India analyzes the advertising trends in Summercool category in TV during Jan- May 2010.
Volume Growth of Summer Cool categories on TV
Share of Summer Cool categories on TV
- Compared to Jan-May’09, 25% growth in advertising of Summer Cool categories on TV during Jan-May’10.
- ‘Aerated Soft Drink’ with 35% share leads in advertising of Summer Cool categories on TV during Jan-May ’10 followed by ‘Milk Beverages’ and ‘Non Aerated Soft Drink’ with 19% and 11% share respectively.
Volume Growth of Summer Cool categories on TV
Top advertisers under the Summer Cool categories on TV
- During Jan-May’10, ‘Refrigerators’ category recorded highest growth in its TV ad volumes followed by ‘Air Conditioners’ and ‘Toilet Soaps’ category compared to Jan-May’09.
- Top 10 advertisers contributed for 79% of overall Summer Cool categories advertising on TV during Jan-May’ 10.
- ‘Coca Cola India Ltd’ with 29% share leads in advertising of Summer Cool categories on TV followed by ‘Pepsi Co’ and ‘Smithkline Beecham’ with 15% and 10% share respectively during Jan-May ’10.
New Brands of Summer Cool categories advertised on TV
Share of Summer Cool categories in National vs.
Regional channels
- ‘Minute Maid Nimbu Fresh’, ‘Onida 5 Speed I-cool’ and ‘Panasonic Econ Inverter Ac’ were the top 3 new brands of Summer Cool categories on TV during Jan-May ‘10.
- During Jan-May ’10, advertising of Summer Cool categories on Regional and National channels was in the ratio of 54:46.
- Among the Regional channels, ‘Tamil Nadu’ with 27% share leads in advertising of Summer Cool categories followed by ‘Andhra Pradesh’ and ‘West Bengal’ with 20% and 12% share respectively.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com