Tuesday, 13th July, 2010
- 19% increase in Print advertising of Summer Cool categories during Jan-May ’10 compared to Jan-May’09.
- High advertising share of ‘Air Conditioners’ among the Summer Cool categories advertised in Print during Jan-May’10.
- ‘LG Electronics India Ltd’ topped the advertisers list of Summer Cool categories in Print during Jan-May ’10.
- ‘Panasonic Econ Inverter AC’ was the top new brand under advertising of Summer Cool categories in Print during Jan-May’10.
| Sr. No | Categories | Sr. No | Categories |
| 1 | Aerated Soft Drinks | 9 | Non Aerated Soft Drinks |
| 2 | Air Conditioners | 10 | Prickly Heat Powders/lotions |
| 3 | Air Coolers | 11 | Range of Soft Drinks |
| 4 | Fans | 12 | Refrigerators |
| 5 | Hair Oils (Cooling) | 13 | Squashes/Cordials/Syrups |
| 6 | Ice Cream/Frozen Desserts | 14 | Sunglasses |
| 7 | Milk Beverages | 15 | Talcum Powders |
| 8 | Mineral Water | 16 | Toilet Soaps (Cooling) |
This week, AdEx India analyzes the advertising trends in Summercool category in Print during Jan- May 2010.
Volume Growth of Summer Cool categories in Print
Share of Summer Cool categories in Print
- Print advertising of Summer Cool categories has seen rise of 19% during Jan-May ’10 compared to Jan-May ‘09.
- ‘Air Conditioners’,’ Fans’ and ‘Refrigerators’ the top 3 categories together contributed for 62% share of Summer Cool categories Print ad pie during Jan-May ‘10.
- Top 10 categories accounted for 94% of overall advertising share of Summer Cool categories in Print during Jan-May ’10.
Volume Growth of Summer Cool categories in Print
Top advertisers under the Summer Cool categories in Print
- Among the Summer Cool categories advertised in Print, ‘Toilet Soaps’ was the top category with maximum growth in its Print ad volumes followed by ‘’Talcum Powders’ and ‘Fans’ during Jan-May’10 compared to Jan-May ‘09.
- ‘LG Electronics India Ltd’, ‘Matsushita Electric Industrial Co Ltd’ and ‘Usha International Ltd’ were the top 3 advertisers of the Summer Cool categories in Print during Jan-May ‘10.
Magazines was in the ratio of 97:3 during Jan-May ’10.
New Brands of Summer Cool categories advertised in Print
Share of Summer Cool categories in Metro/Non Metro
/Mini Metro Newspapers
- ‘Panasonic Econ Inverter AC’, ’Onida 5 Speed I-Cool’ and ‘Whirlpool Proton’ were the top 3 new brands of Summer Cool categories in Print during Jan-May ‘10.
- The top 10 list of new brands of Summer Cool categories advertised in Print comprised of 4 brands of ‘Air Conditioners’, 2 each of ‘Non Aerated Soft Drinks’ and ‘Toilet Soaps’ category during Jan-May ’10.
- 53% of Summer Cool categories advertising in ‘Non Metro’ Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 28% and 18% share respectively during Jan-May ‘10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com