Tuesday, 20th May, 2008

  
 Highlights :

  • Summer Cool categories saw a growth of 27% on TV during Jan-Apr '08 compared to Jan-Apr '07.
  • ‘Aerated Soft Drinks' lead among all the Summer Cool categories advertised on TV during Jan-Apr '08.
  • ‘Coca Cola India Ltd' was the number one advertisers under Summer Cool categories advertised on TV during Jan-Apr'08.
  • ‘Samsung Bio Sleep’ was the top new Summer Cool brand on TV during Jan-Apr '08.
  • 'Pepsi Mycan' topped the chart of Summer Cool brands endorsed by the Celebrities on TV during Jan-Apr '08.
 
The categories taken into consideration for the analysis are as follows:
This week, AdEx India analyzes the advertising trends in Summer Cool Categories on TV during 2007.

Volume Growth of Summer Cool categories on TV

 

Categorization of Summer Cool brands on TV during Jan-Apr '08

  
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  • 27% rise in TV ad volumes of Summer Cool brands during Jan-Apr '08 compared to Jan-Apr '07.
  • Top 10 categories accounted for 94% of overall advertising share of Summer Cool categories on TV during Jan-Apr'08.
  • During Jan-Apr ’08, ‘Aerated Soft Drink' lead with 40% share of total Summer Cool categories ad pie on TV followed by 'Milk Beverages' and 'Non Aerated Soft Drink' with 21% and 11% share respectively.

Growing Summer Cool categories on TV during Jan-Apr '08 over Jan-Apr '07

  

Key Players of Summer Cool brands on TV during Jan -Apr'08

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  • During Jan-Apr '08 maximum growth in ad volumes was recorded for 'Mineral Water' followed 'Refrigerators' and 'Squashes/Cordials/Syrups' compared to same period in 2007.
  • Top 3 advertisers of Summer Cool categories on TV were ‘Coca Cola India Ltd’, 'Pepsi Co' and ‘Smithkline Beecham' during Jan-Apr '08.
  • Top 10 advertisers accounted for 78% share of overall Summer Cool categories advertised on TV during Jan-Apr '08.

New Summer Cool brands advertised on TV during Jan-Apr '08

  

Top 5 Summer Cool brands endorsed by the Celebrities during Jan-Apr’08

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  • During Jan-Apr'08 'Samsung Bio Sleep', 'Kwality Walls Almond Praline' and ‘Horlicks Women' were the top 3 new Summer cool brands on TV.

  • Top 10 new brands comprised of 2 brands each of ‘Air Conditioners’,’ Ice Cream/Frozen Desserts' and 'Milk Beverages' on TV during Jan-Apr ‘08.
  • ‘Pepsi Mycan' leads with maximum share of 33% of overall ad volumes of Celebrity endorsement of Summer Cool brands on TV during Jan-Apr' 08.

  • ‘Thums Up' and 'Coca Cola’ followed the number one (Pepsi Mycan) with 19% and 9% share respectively during Jan-Apr '08.

Top 5 Celebrities endorsing Summer Cool brands on TV in Jan-Apr ‘08

  

Growth in Average ads/day of Summer Cool categories on TV in Jan-Apr’08

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  • ‘Shahrukh Khan’ led the Celebrity endorsement chart of Summer Cool categories on TV closely followed by ‘Akshay Kumar’ and ‘Ranbir Kapoor’ during Jan-Apr ’08.
  • 27% growth in average number of ads of Summer Cool brands aired per day on TV during Jan-Apr'08 over Jan-Apr'07.

  • Among the Top 5 Summer Cool categories on TV, maximum rise in average ads/day were of ‘Refrigerators’ followed by 'Milk Beverages' and 'Air Conditioners' during Jan-Apr'08 compared to Jan-Apr'07.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com