Friday, 27th June, 2008

Highlights :

TV advertising of Soaps* category witnessed 19% growth during Jan - May '08 compared to Jan - May '07.
‘Protection- Ayurvedic/Medicated' segments has garnered a high share of 49% of Soaps* category on TV during Jan - May '08.
‘Hindustan Unilever Ltd' leads in advertising of Soaps*on TV in Jan -May '08.
‘Vivel Satin Soft' was number one new brand in Soaps* category on TV during Jan - May '08.
Average Ads/Day of Soaps* on TV increased by 14% during Jan - May '08 compared to Jan - May '07.

	This week, AdEx India analyzes Soaps Category Advertising on TV during Jan-May 2008.

Volume Growth of Soaps* on TV during Jan - May '08

Share of Variants of Soaps* on TV during Jan - May '08

During Jan -May '08, advertising of Soaps* category on TV has seen a rise of 19% compared to same period in year 2007.

During Jan - May '08, 'Protection-Ayurvedic/Medicated' segment had the largest share (i.e. 49%) of overall advertising share of Soaps* on TV, followed by 'Nourishing-Beauty' and 'Hydration-Moisturising' Soaps with 26% and 13% share respectively.

Top Advertisers of Soaps* on TV during Jan - May '08

New brands of Soaps* advertised on TV during Jan - May '08

‘Hindustan Unilever Ltd', 'ITC Ltd' and 'Reckitt Benckiser (India) Ltd' were the Top 3 advertisers, contributing 76% share of overall Soaps* category ad pie on TV during Jan - May '08.

‘Vivel Satin Soft', 'Lux Strawberry & Cream' and 'Vivel Di Wills Toilet Soap' were top 3 new Soap* brands advertised on TV during Jan - May '08.

Top States in Soaps* advertising on TV during Jan - May '08

Average advertising frequency of Soaps* on TV during Jan - May '08

During Jan –May ’08, Soaps* category advertising on Regional and National channels in the ratio of 61:39.
‘Maharashtra', 'Andhra Pradesh' and 'Karnataka' were the top 3 states accounting for more than 50% advertising share of Soaps* category on Regional channels during Jan - May '08.

Compared to Jan - May '07, average advertising frequency of Soaps* saw a rise of 14% on TV during Jan - May '08.

Celebrity Endorsements for Soaps* on TV during Jan - May '08

‘Priyanka Chopra' with 24% share leads in Celebrity endorsement of Soaps* on TV closely followed by 'Kareena Kapoor' with 23% share during Jan - May '08.
The 3rd spot of the Celebrity Endorsement chart for Soaps* was occupied by 'Yuvraj Singh' during Jan - May '08.

Note: Soaps* Category only includes Bathing/Toilets Soaps and not the Laundry/Washing Soaps.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com