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Tuesday, 24th April, 2009
Highlights :

  • TV Ad volumes of ‘Soaps*’ category witnessed 43% growth during 2008 compared to 2007 .
  • ‘Soaps*’ under ‘Protection’ segment were advertised the most on TV during 2008.
  • ‘Lux Strawberry Cream’ was the top new brand in ‘Soaps*’ category on TV during 2008.
  • 67% of ‘Soaps*’ category advertising on Regional Channels during 2008.
  • ‘Priyanka Chopra’ had the maximum share of Celebrity endorsement ad volumes of ‘Soaps*’ category on TV during 2008

This week, AdEx India analyzes of Snapshot of Soaps* category advertising on TV during 2008

Volume Growth of Soaps*category on TV during 2008

Share of Variants of ‘Soaps*’ on TV during 2008
Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008 Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008
  • 43% rise in TV advertising of ‘Soaps*’ category during 2008 compared to same period in 2007.
  • During 2008, advertising of ‘Soaps*’ under ‘Protection’ segment had maximum share of 42% followed by ‘Hydration’ and ‘Nourishing’ segment with 22% and 21% share respectively.

Top Advertisers of ‘Soaps*’ category on TV during 2008

Top New brands of ‘Soaps*’advertised on TV during 2008

 
Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008 Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008
  • ‘Hindustan Unilever Ltd’, ‘Reckitt Benckiser (India) Ltd’ and ‘ITC Ltd’ were top 3 advertisers of ‘Soaps*’ brands on TV during 2008.
  • Top 10 advertisers share aggregates to 96% of overall advertising of ‘Soaps’ category on TV during 2008
  • Top 3 new Soaps* brands advertised on TV were ‘Lux Strawberry Cream’, ‘Vivel Young Glow’ and ‘Vivel Di Wills Toilet Soap’ during 2008.
  • Top 10 list of new ‘Soaps’ brands advertised on TV has seen 6 brands of ‘ITC Ltd’ and 3 were of ‘HUL’ during 2008.
   

Advertising of ‘Soaps*’ category on National and Regional Channels

Top Celebrities endorsing ‘Soaps*’ brand on TV during 2008

 
Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008 Click here to enlarge:: Snapshot of Soaps* category advertising on TV during 2008
  • During 2008, advertising of ‘Soaps*’ brands on Regional and National channels was in the ratio of 67:33.
  • During 2008, Top 3 Celebrities endorsing ‘Soaps*’ brands on were ‘Priyanka Chopra’, ‘Kareena Kapoor’ and ‘Deepika Padukone’.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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