Wednesday, 30 July, 2008

Highlights :

Print advertising of Soaps*category recorded a 5% drop during Jan-May'08 compared to Jan-May'07.
High share of advertising under 'Protection-Ayurvedic/Medicated' segments of Soaps* in Print during Jan-May'08.
Maximum advertising share of Soaps* in North zone Publications during Jan-May'08.
‘Hindustan Unilever Ltd' leads in Print advertising of Soaps* category during Jan-May'08.
‘Contest Promotion' was preferred for advertising of Soaps* category during Jan-May '08.

	This week, AdEx India analyzes Soaps Category advertising in Print during Jan-May' 08
	Note: Soaps* Category only includes Bathing/Toilets Soaps and not the Laundry/Washing Soaps.

Volume Growth of Soaps* category in Print during Jan-May '08

Share of Variants of Soaps* in Print during Jan-May'08

Compared of Jan-May '07, 5% less Print ad volumes of Soaps* category during Jan-May'08.

During Jan-May'08, 'Protection-Ayurvedic/Medicated' segment had the largest share of 39% of overall Soaps* advertisng in Print.
‘Freshness-Fragrance' and 'Nourishing-Beauty' segments of Soaps* with 30% and 19% share were at 2nd and 3rd place respectively during Jan-May '08.

Zone wise contribution of Soaps* category advertising in Print during Jan-May'08

Zone wise Top 3 Advertisers of Soaps* in Print during Jan-May'08

Newspapers and Magazines used for Soaps* Category advertising in the ratio of 83:17.

Click here to enlarge:Zone wise contribution of Soaps* category advertising in Print during Jan-May'08

Click here to enlarge:Zone wise Top 3 Advertisers of Soaps* in Print during Jan-May'08

During Jan-May'08, North Zone Publications had the largest advertising share of Soaps* category i.e. 32%, followed by 'West Zone' and 'South Zone' with 26% and 23% share respectively.

During Jan - May '08, 50% share of overall Soaps* category advertising in Print was contributed by the top 3 advertisers viz. 'Hindustan Unilever Ltd', 'ITC Ltd' and 'Henkel Spic India Ltd'.
‘Henkel Spic India Ltd’ leads in advertising of Soaps* in North zone Publications, ‘HUL’ in West zone Publications and ‘ITC Ltd’ ruled in South zone Publications’

New Soap* brands advertised in Print during Jan-May'08

Top States in Print advertising of Soaps* during Jan – May’08

Top 3 new Soap* brands advertised in Print were ‘Venus Toilet Soaps' ,'Fiama Di Wills Skinsense Soap' and 'Vivel Di Wills Toilet Soap' during Jan-May'08.

‘Maharashtra’,'Uttar Pradesh' & 'Andhra Pradesh' were top 3 states in advertising of Soaps* category in Print during Jan-May '08.

Share of Promotional Ads of Soaps* in Print during Jan-May'08

69% of Soap* ads were for 'Brand Promotion’ followed by 'Sales Promotional ad campaign' with 28% share in Print during Jan - May '08.
Among all the Sales Promotional Ad campaigns used for advertising of Soaps brands, 'Contest Promotion' had max. share of 55%, followed by 'Combination Promotion' and 'Add on Promotion' with 26% and 12% share respectively during Jan - May'08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com