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Tuesday, 27th April, 2009
- ‘Soaps*’ from Freshness segment had been advertised the maximum in Print during 2008 .
- ‘Rohit Surfactants Pvt Ltd’ was the top advertisers under ‘Soaps*’ category in Print during 2008.
- ‘Venus Toilet Soaps’ topped the list of new Soaps* brands advertised in Print during 2008.
- Maximum share of ‘Soaps*’ category advertising on Non Metro Newspapers during 2008.
- Sales Promotional ad campaigns accounted for 33% of overall ads of ‘Soaps*’ in Print during 2008.
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This week, AdEx India analyzes the: Overview of Soaps* category advertising in Print during 2008 |
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Volume Growth of Soaps* category in Print during 2008
Share of Newspaper and Magazine Genre in advertising of Soaps* category
- 9% decline in advertising of ‘Soaps*’ category in Print during 2008 compared to 2007.
- Maximum advertising of ‘Soaps*’ category on Newspapers i.e. 86% followed by Magazines with 14% share respectively during 2008.
- Among the Magazine genres, ‘Women’s’ genre had maximum share of overall ‘Soaps*’ category advertising in Print followed by ‘Entertainment (Movie/TV)’ and ‘General Interest’ with 20% and 15% share respectively during 2008.
Share of Soaps* Variants advertised in Print during 2008
Top Advertisers of Soaps* category in Print during 2008
- Soap* brands under ‘Freshness’ segment were advertised the most in Print followed by ‘Protection’ and ‘Nourishing’ segment with 29% and 24% segment respectively during 2008.
- ‘Rohit Surfactants Pvt Ltd’, ‘Hindustan Unilever Ltd’ and ‘ITC Ltd’ were the Top 3 advertisers in ‘Soaps*’ category in Print during 2008.
- Top 10 advertisers contributed for 80% of overall ‘Soaps’ category advertising in Print during 2008.
Top New Soap brands advertised in Print during 2008
Advertising of Soaps* category in Metro/Non Metro/Mini metro Newspapers
- ‘Fiami Di Wills’ and ‘Vivel Di Wills Toilet Soap’ were the Top 2nd and 3rd new ‘Soaps*’ brand advertised in Print, followed the number one new brand i.e. ‘Venus Toilet Soaps*’ in Print during 2008.
- Advertising of ‘Soaps*’ category more on Non Metro Newspapers (63%) followed by Metro and Mini Metro Newspapers with 23% and 14% share respectively during 2008.
Usage of Sales Promotional ads for advertising of Soap brands in Print
- During 2008, among all the Sales Promotional Ad campaigns used in Print, ‘Discount Promotion’ was used maximum followed by ‘Contest’ and ‘Combination’ Promotion.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com