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Wednesday, 23rd Sept, 2009
Highlights :

  • 36% rise in Skin Care sector advertising on TV during Jan-Jul '09 compared to Jan-Jul ‘08.
  • 'Fairness Creams' was the top category under Skin Care sector advertising on TV during Jan-Jul '09.
  • 'HUL' was the number one advertiser under Skin Care sector advertising on TV during Jan-Jul'09.
  • 'Vaseline Healthy White Body' was the most advertised new Skin Care brand on TV during Jan-Jul'09.
  • More than 50% advertising volumes of Skin Care brands on National Channels during Jan-Jul'09.

This week, AdEx India analyzes the advertising :Overview of Skin Care sector advertising on TV during Jan-Jul ‘09

Volume Growth of Skin Care sector on TV

  

Share of Skin Care categories on TV during Jan-Jul ‘09
Click here to enlarge:Overview of Skin Care sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Skin Care sector advertising on TV during Jan-Jul ‘09
 
  • During Jan-Jul'09, TV ad volumes of Skin Care sector have seen growth of 36% compared to Jan-Jul '08.
  • 'Fairness Creams' category with 36% share leads among all the Skin Care categories advertised on TV followed by 'Moisturising Lotions/Creams' and 'Face Creams' with 24% and 13% share respectively.
  • Top 5 categories together accounted for 86% share of overall advertising share of Skin Care sector on TV during Jan-Jul'09.

Fastest Growing categories of Skin Care sector on TV during Jan-Jul ‘09

Top Advertisers of Skin Care sector on TV during Jan-Jul ‘09

 
Click here to enlarge:Overview of Skin Care sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Skin Care sector advertising on TV during Jan-Jul ‘09
  • 'Mositurising Lotion/Creams' was the top category to record max. growth in its TV ad volumes followed by 'Fairness Creams' and 'Face Wash' during Jan-Jul '09 compared to Jan-Jul '08.
  • 'HUL' with 22% share was the top advertiser under Skin Care sector advertising on TV followed by 'Ponds India' and 'L'Oreal India Pvt Ltd' at 2nd and 3rd place with 18% and 14% share respectively during Jan-Jul '09.
   

Top New Brands of Skin Care sector on TV

Share of Skin Care brands advertising on National and Regional Channels

 
Click here to enlarge:Overview of Skin Care sector advertising on TV during Jan-Jul ‘09 Click here to enlarge:Overview of Automobile Sector advertising on TV during Jan-Jul ‘09
  • 'Vaseline Healthy White Body', 'Ponds White Beauty' and 'Garnier Light Eye Roll-On' were the top 3 new brands advertised under Skin Care sector on TV during Jan-Jul '09.
  • Top 10 list of new Skin Care brands comprised of max. 3 brands of ‘Ponds India’ and 2 brand each of ‘L’oreal India Pvt Ltd’ and ‘Lakme Lever Ltd’ during Jan-Jul’09.
  • During Jan-Jul '09, advertising of Skin Care sector on National and Regional channel was in the ratio of 55:45.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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