Thursday, 6th November, 2008

Highlights :

‘Shampoos/Conditioners’ category has witnessed 65% growth in TV advertising during Jan – Jul '08 compared to Jan – Jul '07.
‘Hindustan Unilever Ltd’ rules in advertising of ‘Shampoos/Conditioners’ category on TV during Jan – Jul '08.
‘Dove Therapy Conditioner’ was the top new brand of 'Shampoos/Conditioners' category on TV during Jan – Jul '08.
‘Kareena Kapoor’ had the maximum ad volumes of Celebrity endorsement of 'Shampoos/Conditioners' on TV during Jan – Jul '08.

	This week, AdEx India analyzes advertising trends in 'Shampoos/Conditioners’ advertising on TV Jan-Jul ‘08

Volume Growth of 'Shampoos/Conditioners' on TV

Advertising of ‘Shampoos/Conditioners’ (National vs. Regional) Channels

There was a 65% growth in TV advertising of 'Shampoos/Conditioners' category during Jan - Jul '08 compared to same period of last year.

Advertising of ‘Shampoos/Conditioners’ category on National and Regional was in the ratio of 53:47 during Jan – Jul ’08.
‘Punjab’ , ‘Andhra Pradesh’, ‘Tamil Nadu’ were the top 3 states contributing maximum in overall advertising of ‘Shampoos/Conditioners’ category on Regional Channels in Jan – Jul ‘08.

Top Advertisers of 'Shampoos/Conditioners' on TV during Jan –Jul ‘08

New Brands of ‘Shampoos/Conditioners’ advertised on TV during Jan-Jul'08

During Jan-Jul '08, the Top 10 advertisers share aggregates to 98% of overall advertising of Shampoos/Conditioners category on TV.
'HUL' leads with 36% share of 'Shampoos/Conditioners' category advertising on TV during Jan-Jul'08 followed by 'Procter & Gamble' and 'L'Oreal India Pvt Ltd' with 21% and 13% share respectively.

‘Dove Therapy Conditioner’, ‘Set Wet Gentle Everyday Shampoo’ and ‘Dove Shampoo’ were the Top 3 new brands of ‘Shampoos/Conditioners’ advertised on TV during Jan - Jul '08.

Celebrity endorsing ‘Shampoos/Conditioners’ on TV

During Jan – Jul '08, 'Kareena Kapoor’ was the top celebrity with 31% share of overall ad volumes of Celebrity endorsement of ‘Shampoos/Conditioners' on TV followed by ‘Sushmita Sen’ and ‘Priyanka Chopra’ with 22% and 20% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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