Monday, 10th November, 2008

Highlights :

61% rise in Print ad volume of ‘Shampoos/Conditioners’ category during Jan–Jul ‘08 compared to Jan-Jul ‘07.
‘Three N Products’ was the number one advertisers of ‘Shampoos/Conditioners’ category in Print during Jan-Jul ‘08.
'Ratan Satritha Plus' was the top new brand advertised in ‘Shampoos/ Conditioners’ category in Print during Jan-Jul ‘08.
Advertising of ‘Shampoos/Conditioners’ brands skewed towards ‘Non Metro’ Newspapers during Jan-Jul '08.

	This week, AdEx India analyzes advertising trends in Shampoos/Conditioners advertising in Print during Jan Jul‘08.

Volume Growth of ‘Shampoos/Conditioners’ category in Print

Zone wise advertising of ‘Shampoos/Conditioners’ brands in Print

During Jan-Jul'08, Print advertising of ‘Shampoos/Conditioners’ category has seen a growth of 61% compared to same period in 2007.

During Jan-Jul '08, Publications from 'North zone' had the highest advertising share of ‘Shampoos/Conditioners’ category i.e. 39% followed by 'West' and 'National' zone with 23% and 16% share respectively.

Advertising of ‘Shampoos/Conditioners’ (Newspapers vs. Magazines)

Top Advertisers of ‘Shampoos/Conditioners’ category in Print during Jan-Jul'08

Advertising of ‘Shampoos/Conditioners’ category on Newspapers and Magazines was in the ratio of 75:25 during Jan–Jul ’08.
‘Women’s’ genre accounted for 64% of overall advertising of ‘Shampoos/Conditioners’ brands on Magazines followed by ‘News/Current Affairs’ and ‘General Interest’ magazines with 12% and 8% share respectively in Jan–Jul ‘08.

During Jan-Jul'08, the Top 10 advertisers share aggregates to 96% of overall advertising of ‘Shampoos/Conditioners’ category in Print.
'Three N Products’, ‘L’Oreal India Pvt Ltd’ and ‘Ban Labs Ltd’ were the Top 3 advertisers of ‘Shampoos/Conditioners’ category in Print during Jan-Jul'08.

Top New Brands of ‘Shampoos/Conditioners’ category in Print

Advertising of ‘Shampoos/Conditioners’ in Newspapers (Metro/Non Metro/Mini Metro)

‘Ratan Satritha Plus’, 'Rusy Guard Shampoo' and 'Garnier Fructis Sleek & Shine' were Top 3 new brands of ‘Shampoos/Conditioners’ category in Print during Jan-Jul '08.

During Jan-Jul '08, 'Non Metro' Newspapers had the largest advertising share of ‘Shampoos/ Conditioners’ brands followed by 'Mini Metro' and 'Metro' Newspapers.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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