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Tuesday, 16th April, 2009
- Print advertising of ‘Shampoos/Conditioners’ witnessed 1.2 times rise during 2008 compared to 2005.
- 75% of ‘Shampoos/Conditioners’ category advertising in Newspapers during 2008.
- ‘Cavin Kare Limited’ was the number one advertisers in ‘Shampoos/Conditioners’ category advertising in Print during 2008.
- Top 10 New brands of ‘Shampoos/Conditioners’ advertised in Print, comprised of 3 brands each of ‘Hindustan Unilever’ and ‘Dabur India Ltd’ during 2008.
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This week, AdEx India analyzes advertising trends in 'Shampoos/Conditioners’ advertising on Print during 08
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Volume Growth of Shampoos/Conditioners in Print
Share of Newspaper and Magazine Genre in advertising of Shampoos/Conditioners
- During 2008, ‘Shampoos/Conditioners’ category advertising has seen a drop of 24% in Print compared to 2007.
- Advertising of ‘Shampoos/Conditioners’ in the Newspapers and Magazines was in the ratio of 75:25 during 2008.
- ‘Women’s’ genre contributed the maximum i.e. 63% of overall ‘Shampoos/Conditioners’ advertising in Magazines followed by the ‘News/Current Affairs’ and ‘General Interest’ with 11% and 8% share respectively during 2008
Top Advertisers of Shampoos/Conditioners in Print during 2008
Top New brands of Shampoos/Conditioners in Print during 2008
- ‘Cavin Kare Limited’, ‘Ban Labs Ltd’ and ‘Hindustan Unilever Ltd’ were the Top 3 advertisers of ‘Shampoos/Conditioners’ category in Print during 2008.
- Top 10 advertisers share aggregates to 95% of overall ‘Shampoos/Conditioners’ advertising share in Print during 2008
- ‘Ratan Satritha Plus’, ‘Rusy Guard Shampoo’ and ‘Garnier Fructis Sleek Shine’ were the Top 3 new ‘Shampoos/Conditioners’ brands advertised in Print during 2008.
Top States in advertising of Shampoos/Conditioners in Newspapers during 2008
Advertising of Shampoos/Conditioners in Metro/Non Metro/Mini metro Newspapers
- ? ‘Uttar Pradesh’, ‘Madhya Pradesh’ and ‘Punjab’ were the Top 3 states in advertising of ‘Shampoos/Conditioners’ brands in Newspapers during 2008
- Non Metro Newspapers accounted for 66% share of overall ‘Shampoos/Conditioners’ advertising in Newspapers followed by Metro and Mini Metro Newspapers with 19% and 15% share respectively during 2008
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR
Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com