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Monday, 25th January, 2010
Highlights :

  • TV advertising of Services sector has seen growth of 10% during Jan-Sep ’09 compared to Jan-Sep '08.
  • 'DTH Service Providers' led the advertising of Services sector on TV during Jan-Sep '09.
  • 'Sun Direct TV Pvt Ltd’ was the top advertiser of Services sector on TV during Jan-Sep ’09.
  • 'CNBC-18 Mobile' was the most advertised new brand under Services sector on TV during Jan-Sep ’09.
  • High advertising share of Services sector on National channels during Jan-Sep ’09.
 
Services sector*
includes categories like Properties/Real Estate, Internet /SMS service, DTH Service Providers, Hospitals/Clinics etc...
This week, AdEx India analyzes the advertising trends of Service sector in TV during Jan-Sept '09.

Volume Growth of Services sector on TV during Jan-Sep ‘09

    

Share of categories under Services sector on TV

  
  Click here to enlarge:
   
  • During Jan-Sep ’09, TV ad volumes of Services sector observed growth of 10% compared to Jan-Sep ‘08.
  • 'DTH Service Providers' has the max. share i.e. 32% of the overall Services sector advertising on TV followed by ’Internet Service-General’ and ‘Properties/Real Estates’ with 18% and 14% share respectively during Jan-Sep '09.
  • Top 10 categories accounted for 94% share of overall Services sector TV ad pie during Jan-Sep ’09.

Top 10 Key Advertisers of Services sector on TV

  

Top 10 New brands of Services sector advertised on TV
Click here to enlarge   Click here to enlarge
  • 'Sun Direct TV Pvt Ltd’, ‘Home Shop 18 India Ltd’ and ‘Bharti Airtel Ltd’ were the top 3 advertisers of Services sector on TV during Jan-Sep ’09.
  • 5 of the Top 10 advertisers of Services sector on TV belonged to ‘DTH Service Providers’ category and 2 advertisers each were of ‘Fast Food Outlets’ and ‘Internet Services’ during Jan-Sep ’09.
  • 'CNBC-18 Mobile', ‘www.awaazkarobar.com’ and ‘McDonalds Chicken McNuggets’ occupied the top 3 position in the Top 10 list of new brands of Services sector advertised on TV during Jan-Sep ’09.
  • 5 out of the top 10 new brands of Services sector on TV were of ‘Internet Service-General’ and 4 brands belonged to ‘Fast Food Outlets’ category during Jan-Sep ‘09.

Share of Services sector advertising on National vs Regional channels

  
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  • Services sector advertising on National and Regional channels was in the ratio of 60:40 during Jan-Sep ’09.
  • Advertising of Loan products on Regional and National channels was in the ratio of 56:44 during Jan-Sep ‘09

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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