Thursday, 27th March, 2008

  
 Highlights :

  • Services sector witnessed 7% growth in Print advertising during 2007 compared to 2006.
  • ‘Properties/Real Estates' with 33% share leads in Services sector advertising in Print during 2007.
  • ‘Tata Sky Ltd' was at number one position in the top advertisers list of Services sector on Print in 2007.
  • 'www.ezeego1.com' topped the chart of new launches in Services sector on Print during 2007.
 
Services sector* includes categories like Properties/Real Estate, Internet /SMS service, DTH Service Providers, Hospitals/Clinics etc...
This week, AdEx India analyzes the advertising trends in Personal Care advertising in Print during 2007.

Volume Growth in Services sector

 

Share of segment of Services sector

  
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  • Services sector has seen a rise of 7% in Print advertising during 2007 compared to last year.
  • Top 5 segments accounted for more than 75% share of overall Services sector Print ad pie during 2007.
  • ‘Hospital/Clinics' and 'Travel & Tourism' had a close competition for the 2nd position with 15% and 14% share respectively during 2007.

Top segments of Services sector with max. Number of brands

  

Top advertisers of Service Sector in 2007

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  • During 2007 ‘Properties/Real Estate’ was the top segment with highest number of brands followed ‘Hospitals/Clinics’ and ‘Professional Services’ at 2nd and 3rd place respectively.
  • ‘Tata Sky Ltd’, 'New Era Entertainment Network' and 'Air India' were the top 3 advertisers of Services sector in Print during 2007.
  • During 2007, 4 of the top 10 advertisers of Services sector belonged to 'Travel & Tourism' segment and 3 were from 'Airlines' segment.

New Brands advertised in Print during 2007

  

Share of Services sector advertising in Newspapers(Metro/Non Metro/Mini Metro)

   

Newspapers and Magazines were used by the Services sector in an advertising ratio of 95:5.

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  • During 2007, the top 10 list of new entrants of Services sector advertised in Print comprised of 6 brands of 'Properties/Real Estate' and 3 were from 'Internet/SMS service' segment.
  • Metro and Non Metro Newspapers together accounted for 88% share of Services sector ad volumes in Newspapers during 2007.
 

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com