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Thursday, 13th March, 2008
- Retail sector saw a growth of 4% in Print advertising during 2007 compared to 2006.
- ‘Independent Retailers’ had the largest share of 51% of overall Retail sector ad pie in Print during 2007.
- ‘Pantaloons Retail India Ltd’ was the top advertiser in Retail sector during 2007.
- Maharashtra leads with 19% share of Retail sector ad pie during 2007.
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This week, AdEx India analyzes the advertising
trends in Retail Sector advertising in Print during 2007. |
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The Retail Sector is further divided into Independent Retailers, Retail Categories and Display Shop segments. Shops like the Adani stores, Pantaloons etc. form the Independent Retail category. The Display shop category consists of all the display retail shops like A to Z Footwear, Alfa Travels etc. Local retailers of companies for e.g. retailers of Samsung refrigerators are classified as the Retail categories.
Volume Growth of Retail sector
Quarterly advertising share of Retail Sector
- During 2007,Retail sector has seen a growth of 4% during 2007 over 2006.
- During the 2nd half of year 2007, advertising in the Retail sector increased by 25% compared to the 1st half of the same year.
Share of Segment in Retail Sector
Top Advertisers of Retail Sector
- During 2007, Retail sector saw maximum contribution from ‘Independent Retailers’. i.e. 51% share followed by ‘Retail Categories’ and ‘Display Retail Shops’ with 28% and 21% share respectively.
- Top 10 Retail players accounted for 27% share of overall Retail sector advertising in Print during 2007.
- ‘Pantaloons Retail India Ltd’ an Independent Retailers was at 1st position in top 10 advertisers list of Retail sector in Print during 2007.
- During 2007, 5 out of top 10 advertisers were for the Automobiles Retail Outlets.
Use of Sales Promotional ad campaign in Retail Sector
State wise penetration of Retail sector
Brand Promotion: 53%, Sales Promotion: 43% and
Others: 4%
Newspapers and Magazines were used in the ratio of 97:3 during 2007
- Sales Promotional ads campaign grew by 7% in 2007 compared to 2006.
- Among the Sales Promotional campaign, ‘Discount Promotion’ had maximum share of 35% followed ‘Multiple Promotion’ and ‘Add on Promotion’ with 29% and 19% share respectively.
- Maharashtra had the largest share of Retail sector advertising i.e. 19% during 2007.
- Tamil Nadu was at 2nd place with 17% share followed Andhra Pradesh and Kerala which shared the 3rd place with an equal share of 11%.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
The figures should be taken only as indicative and not absolutes
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com