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Monday, 1st December, 2008
- 34% rise in TV advertising of Properties/Real Estate category during Jan-Aug'08 compared to same period in 2007.
- Advertising of Properties/Real Estate category more on Regional Channel compared to National Channels during Jan-Aug'08.
- 'Emaar MGF Land Ltd' leads in TV advertising of Properties/Real Estate category during Jan-Aug'08.
- ‘Eden Realty Ventures Pvt Ltd' was the Top new advertiser of Properties/Real Estate category on TV during Jan-Aug'08.
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This week, AdEx India analyzes advertising trends in Properties Real Estate during jan Aug‘08. |
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Note: Properties/Real Estate category includes related websites/portals also. |
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Volume Growth of Properties/Real Estate on TV
Advertising of Properties/Real Estate category (National vs. Regional) channels
- During Jan-Aug'08, TV ad volume of Properties/Real Estate category has seen a growth of 34% compared to Jan-Aug'07.
- Advertising of Properties/Real Estate category on Regional and National channels was in the ratio of 56:44 during Jan-Aug'08.
- 'Kerala' leads in advertising of Properties/Real Estate category on Regional channels followed by 'Punjab' and 'Andhra Pradesh' state with 16% and 12% share respectively during Jan-Aug'08.
Top Advertisers of Properties/Real Estate category on TV
New Advertisers of Properties/Real Estate category on TV
- During Jan-Aug'08, 'Emaar MGF Land Ltd' with 23% share leads in advertising of Properties/Real Estate category on TV, followed by 'Unitech Ltd' and 'Info Edge India Ltd' with 7% and 6% share respectively.
- Top 3 new advertisers of Properties/Real Estate on TV during Jan-Aug'08 were 'Eden Realty Ventures Pvt Ltd', 'Ceeyem Developers & Apartment' and 'Raheja Developers (P) Ltd'.
Growth in Number of Properties/Real Estate advertisers on TV
- Compared to Jan-Aug’05, number of Properties/Real Estate advertisers saw a rise of 118% on TV during Jan-Aug'08.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR
Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com