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Wednesday, 10th December, 2008
- Print advertising of Properties/Real Estate category grew by 9% during Jan-Aug '08 compared to Jan-Aug '07.
- 'GMR Group' was the number one advertiser of Properties/Real Estate category in Print during Jan-Aug'08.
- High share of Properties/Real Estate advertising in Publications from 'Maharashtra' during Jan-Aug '08.
- Real Estate related supplements accounted for 57% share of overall advertising of Properties/Real Estate in Newspaper supplements during Jan-Aug'08.
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This week, AdEx India analyzes advertising trends in Properties /Real Estate in Print during Jan Aug‘08. |
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Note: Properties/Real Estate category includes related websites/portals also. |
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Volume Growth of Properties/Real Estate in Print
Top States in Print advertising of Properties/Real Estate
- During Jan-Aug'08, Print advertising of Properties/Real Estate has seen a growth of 9% compared to Jan-Aug'07.
- Top 10 states contributed for the 89% share of overall Properties/Real Estate advertising in Print during Jan-Aug '08.
- During Jan-Aug'08, maximum advertising share of Properties/Real Estate in Publications from 'Maharashtra' followed by 'Delhi' and 'Kerala'.
Top 10 Advertisers of Properties/Real Estate category in Print
Top New Advertisers of Properties/Real Estate in Print
- During Jan-Aug'08, Top 3 advertisers of Properties/Real Estate category in Print were 'GMR Group', 'Emaar MGF Land Ltd' and 'Omaxe Ltd'.
- 'GMR Group', 'DS Max Properties Pvt Ltd' and 'Dewa Projects Pvt Ltd' were the Top 3 new advertisers of Properties/Real Estate category advertised in Print during Jan-Aug '08.
Advertising share of Properties/Real Estate in Newspapers (Main vs Supplement)
- During Jan-Aug'08, advertising of Properties/Real Estate category on Main Issue and Supplements of Newspapers was in the ratio of 60:40.
- Supplements specific to Real Estate comprised of 57% share of overall advertising of Properties/Real Estate in Newspaper supplements.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR
Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com