Thursday, 28th February, 2008

  
 Highlights :

  • Properties/Real Estate advertising has seen a rise of 82% in Print during 2007 as compared to 2004.
  • ‘Omaxe Ltd', 'Parsvanath Developers' and 'Sahara Infrastructure & Housing' were the top 3 Real Estate firms with marginal difference in their share during 2007.
  • 55% share of Properties/Real Estate was advertised in Metro Newspapers during 2007.
  • Properties/Real Estate advertising in Main Issue and Supplements was in the ratio of 62:38.
 
This week, AdEx India analyzes the advertising trends in properties/ Real Estate Industry advertising in Print during 2007

Volume Growth in Properties/RealEstate category in Print

  

Zone wise contribution of Properties/Real Estate advertisers in Print

 
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  • Print advertising of Properties/Real Estate saw a drop of 2% during 2007 compared to 2006.
  • There has been an 85% growth in Properties/Real Estate advertising in Print during 2006 over 2004.
  • Properties/Real Estate had maximum share in South zone publications followed by North zone and West zone publications with 32% and 26% share respectively during 2007.

Top Properties/Real Estate advertisers in Print

  

Advertising in Metro, Non Metro and Mini Metro Newspapers

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  • Top 10 advertisers share an aggregate of 16% of overall ad volumes of Properties/Real Estate advertising in Print during 2007.
  • Non Metro Newspapers garnered 1/3rd share of overall Properties/Real Estate advertising during 2007.

Share of Real Estate advertising in Main Issue and Supplements
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  • 38% of ad volumes of Properties/Real Estate were carried by supplements.
  • Among the supplements 58% share of advertising was related to Properties/Real Estate.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com