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Monday,13th June, 2009
- Summer Cool categories saw a de growth of 19% in Print during Jan-Apr '09 compared to same period in Jan-Apr '08.
- High share of advertising under 'Air Conditioners' categories in Print during Jan-Apr '09.
- ‘LG Electronics India Ltd’ topped the list of advertiser of Summer Cool categories in Print during Jan-Apr ’09.
- ‘Hitachi Ace Follow Me’ was the most advertised new brand under Summer Cool categories in Print during Jan-Apr ’09.
- Max. advertising of Summer Cool brands in Non Metro Newspapers .
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This week, AdEx India analyzes of Overview of Summer Cool categories on TV during Jan-Apr ‘09 |
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Volume Growth of Summer Cool categories in Print
Categorization of Summer Cool brands in Print during Jan-Apr ‘09
- During Jan-Apr ’09, Print ad volumes of Summer Cool categories saw a decline of 19% compared to same period in 2008.
- ‘Air Conditioners’, ‘Refrigerators’ and ‘Air Coolers’ the Top 3 categories accounted for 61% share of overall advertising share of Summer Cool brands in Print during Jan-Apr ’09.
Growing Summer Cool categories in Print during Jan-Apr ‘09 over Jan-Apr '08
Top Advertisers of Summer Cool brands in Print during Jan -Apr'09
- ‘Talcum Powders’ has recorded maximum growth in its Print ad volumes followed by ‘Prickly Heat Powders/Lotions’ and ‘Non Aerated Soft Drink’ category respectively during Jan-Apr ‘09 compared to Jan-Apr ‘08.
- Top 3 Advertisers of Summer Cool brands advertised in Print were ‘LG Electronics India Ltd’, ‘Videocon Industries Ltd’ and ‘Usha International Ltd’ during Jan-Apr ’09.
New Summer Cool brands advertised in Print during Jan-Apr ‘09
Share of Summer Cool categories in National vs. Regional channels
- ‘Hitachi Ace Follow Me’, ‘Panasonic Econ Series’ and ‘Samsung Bio Sleeplus’ were the Top 3 new Summer Cool brands advertised in Print during Jan-Apr ‘09.
- 2 brands each of ‘Videocon Industries Ltd’ and ‘Usha International Ltd’ were among the Top 10 list of new brands of Summer Cool categories advertised in Print during Jan-Apr ’09.
- Advertising of Summer Cool categories on Regional and National channels was in the ratio of 52:48 during Jan-Apr ’09.
New Summer Cool brands advertised in Print during Jan-Apr ‘09
- ‘Add on Promotion’ was most preferred Sales Promotion for advertising of Summer Cool brands in Print followed by ‘Contest Promotion’ and ‘Multiple Promotion’ respectively during Jan-Apr ’09.
The figures should be taken only as indicative and not absolutes
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com