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Monday, 15th June, 2009


Highlights: Print Advertising - Part 1

  • Print ad volumes decreased by 3% during Jan-Mar '09 compared to Jan-Mar '08.
  • In Print advertising 'Education' was the top sector closely followed by 'Services' during Q1 '09.
  • 'Social Advertisements' category had the maximum Print ad volumes in Jan-Mar '09.
  • 'SBI' was the number one advertiser in Print advertising during Jan-Mar '09.


Highlights: Print Advertising (Top 3 Sectors) – Part 2

Education Sector

  • 13% rise in Print Ad volumes of 'Education Sector' during Jan-Mar '09 compared to same period in 2008 .
  • 'Educational Institutions' garnered a high share (71%) of the 'Education’ sector Print ad pie in Q1 '09.
  • 'Planman Consultant India Pvt Ltd' was the number one advertiser of 'Education’ sector in Print during Q1 '09.

Services

  • Print ad volumes of the ‘Services’ sector observed a de growth of 17% during Jan-Mar '09 over Jan-Mar '08 .
  • 'Properties/Real Estates' and 'Hospital/Clinics' the Top 2 categories together accounted for 50% share of 'Services' sector Print ad pie of Q1 2009.
  • 'Cox & Kings India Ltd' was the top advertisers of 'Services' sector in Print during the 1st quarter of 2009.

Banking/Finance/Investment

  • Print advertising of 'Banking/Finance/Investment' sector saw decrease of 28% during Q1 ‘09 compared to Q1 ‘08.
  • In Print, 'Banking-Services & Products' was the top category under 'Banking/Finance/Investments' sector.
  • 'SBI' was the top advertisers of 'Banking/Finance/Investment' sector in Print during Q1 '09.
This week, AdEx India analyzes of the:Snapshot of Print advertising during Q1 ’09- Part 2
 

Volume Growth of Education sector in Print during Q1 ‘09
Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2
 
 
  • During Q1 '09, Print advertising of 'Education Sector' has recorded growth of 13% compared to Q1 '08.

Share of categories advertised under Education sector in Print

Top Advertisers of Education sector in Print during Q1 ‘09

 

Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2 Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2
  • 'Educational Institutions' with 71% share led the advertising of 'Education Sector' in Print during the 1st quarter of 2009.
  • 'Coaching Centre/Competitive Exams' and 'Computer Education' with 15% and 7% share occupied the 2nd and 3rd position in the Top 10 categories list of 'Education Sector'.
  • 'Planman Consultant India Pvt Ltd', 'Manipal Group' and 'Chate Coaching Classes' were the Top 3 advertisers of 'Education Sector' in Print during the 1st quarter of 2009.
  • 7 of the Top 10 advertisers had advertised under ‘Educational Institutions’ category during Q1 ’09.
   

Volume Growth of Services sector in Print

Share of Services sector - categories in Print during Q1 ‘09

 

Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2 Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2
  • Print ad volumes of 'Services' sector decreased by 17% during Q1 '09 compared to Q1 ’08.
  • Top 10 categories share aggregates to 94% of the 'Services' sector advertising share in Print.
  • ‘Properties/Real Estates' was the top category with maximum share (29%) of 'Services' sector advertising in Print followed by 'Hospital/Clinics' and 'Travel & Tourism' with 21% and 18% share respectively in the 1st quarter of 2009.
   

Top Advertisers of Services sector in Print

Share of Newspapers Language wise (1999 and 2008)

 
Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2
   
  • Among the Top 10 Advertisers of 'Services' sector advertised in Print, 5 belonged to 'Travel & Tourism' category and 2 each were from 'Properties/Real Estates' and 'Airlines' during the 1st quarter of 2009.
  • Top 10 Advertisers share aggregates to 14% of overall 'Services' sector advertising share in Print. 'Coxs & King India Ltd', 'Kesari Tours', and 'Hindustan Construction Co Ltd' were the Top 3 Advertisers of 'Services' sector in Print during Q1 '09.
  • Among the Top 10 Advertisers of 'Services' sector advertised in Print, 5 belonged to 'Travel & Tourism' category and 2 each were from 'Properties/Real Estates' and 'Airlines' during the 1st quarter of 2009.
 
   

Volume Growth of Banking/Finance/Investment sector in Print

Share of Banking/Finance/Investment categories advertised in Print

 
Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2 Click here to enlarge:Snapshot of Print advertising during Q1 ’09- Part 2
   
  • During Q1 '09, Print ad volumes of 'Banking/Finance/Investment' sector has seen a decline of 28% compared to same period in 2008.
  • During the 1st quarter of 2009, Top 10 categories share aggregates to 57% of overall 'Banking/Finance/Investments' sector advertising share in Print.
  •  ‘Banking-Services & Products', 'Life Insurance' and 'Housing/Construction Loans' were the Top 3 categories of 'Banking/Finance/Investment' sector in Print.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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