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Tuesday, 8th June, 2010

  
  Highlights: Print Advertising - Part 1  
 
  • ‘Services’ was the top sector in Print advertising during Q1 2010.
  • ‘Social Advertisements’ category had the max. share of overall Print ad volumes during Q1 2010.
  • ‘Tata Motors Ltd’ was the number one advertiser in Print advertising during Q1 2010.
  • Max. Print advertising on Newspapers during Q1 2010.
  Highlights: Print Advertising (Top 3 Sectors) - Part 2  
 
    Services
  • 34% growth in Print advertising of ‘Services’ sector during Q1 2010 compared to Q1 2009.
  • ‘Properties/Real Estates’ was the top category under ‘Services’ sector in Print during Q1 2010.
  • ‘Naaptol.com leads in advertising of brands of ‘Services’ sector in Print during Q1 2010.
    Banking/Finance/Investment
  • Print advertising of ‘Banking/Finance/Investment’ sector up by 48% during Q1 2010 compared to Q1 2009.
  • High advertising share of ‘Life Insurance’ category under ‘Banking/Finance/Investment’ sector in Print.
  • ‘SBI (State Bank Of India)’ tops the advertisers list of ‘Banking/Finance/Investment’ sector in Print during Q1 2010.
    Education Sector
  • Print ad volumes of ‘Education’ sector declined by 3% during Q1 2010 compared to Q1 2009.
  • ‘Educational Institutions’ category contributed the max. in overall advertising of ‘Education’ sector in Print during Q1 2010.
  • ‘Planman Consultant India P Ltd’ was the top advertiser of ‘Education’ sector in Print during Q1 2010.
 
This week, AdEx India analyzes the advertising trends in Print during Q1 - Part-2 2010.
       

Snippets of Top 3 Sectors in Print

  
       

Volume Growth of Services sector in Print during Q1 2010

  
  Click here to enlarge:
   
  • Compared to Q1 2009, ‘Services’ sector has seen growth of 34% in its Print ad volumes during Q1 2010.

Share of categories advertised under Services sector in Print

  

Top Advertisers of Services sector in Print during Q1 2010

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  • Top 10 categories accounted for 94% share of overall ‘Services’ sector advertising in Print during Q1 2010.
  • ’Properties/Real Estates’ with 32% share leads in advertising of ‘Services’ brands in Print followed by ‘Hospital/Clinics’ and ‘Travel & Tourism’ categories with 19% and 13% share respectively.
  • ‘Naaptol.com’, ‘Kesari Tours’ and ‘Cox & Kings India Ltd’ were the top 3 advertisers of ‘Services’ sector in Print during Q1 2010.
  • 4 of the top 10 advertisers of ‘Services’ sector belonged to ‘Travel & Tourism’ and 3 had advertised under ‘Internet Service-B2C & Online Shopping’ category during Q1 2010.

Volume Growth of Banking/Finance/Investment
sector in Print

  

Share of Categories of Banking/Finance/Investment
sector in Print
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  • Print ad volumes of ‘Banking/Finance/Investment’ sector have recorded growth of 48% during Q1 2010 compared to Q1 2009.
  • During Q1 2010, 64% share was contributed by the top 10 categories in overall advertising of ‘Banking/Finance /Investment’ sector in Print.
  • ‘Life Insurance’,’ Mutual Funds’ and ‘Public Issues’ were the top 3 categories under ‘Banking/Finance/Investment’ sector in Print during Q1 2010.

Top Advertisers of Banking/Finance/Investment
sector in Print

 

Volume Growth of Education sector in Print

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  • ‘SBI (State Bank Of India)’,’ Life Insurance Corp Of India’ and ‘Sundaram BNP Paribas Asset Mgmt’ were the top 3 advertisers of ‘Banking/Finance/Investment’ sector in Print during Q1 2010.
  • ‘Education’ sector has observed 3% decline in its Print ad volumes during the 1st quarter of 2010 compared to the same period in 2009.

Share of Education categories advertised in Print

  

Top Advertisers of Education sector in Print

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  • ‘Educational Institutions’ had maximum share i.e. 70% of overall ‘Education’ sector advertising in Print during Q1 2010.
  • ’Coaching Centre/Competitive Exam’ and ‘Computer Education’ occupied 2nd and 3rd place with 18% and 6% share respectively during Q1 2010.
  • ‘Planman Consultant India P Ltd’, ‘Manipal Group’ and ‘Srm University’ were the top 3 advertisers of ‘Education’ sector in Print during Q1 2010.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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