Friday, 6th June, 2008

Part1 Highlights:

Part 2 Highlights:

5% growth in Print advertising during Q1‘08 over Q1’07.
Newspapers had the largest share of 95% of Print ad pie in Q1’08.
‘Social Advertisements’ lead with 9% share followed by ‘Educational Institutions’ with 7% share in Q1 ’08.
‘BSNL’ topped the advertisers list in Print during Q1 ’08.

Main Issue garnered a high share of 81% of overall Newspaper advertising during Q1 '08.
During Q1 ’08 ad volumes of Radio Channel Promotion in Print was twice that of Q1 ’07.
Whereas, TV Channel Promotion grew by 43% in Print during Q1'08 compared to Q1'07.
Sales Promotional ads had 15% share in total Print ads during Q1'08.
‘L Shape’ ad layouts were used maximum during Q1’08


	This week, AdEx India analyzes the advertising trends in Print during 2008.

Share of Newspapers advertising (Main vs. Supplements)

During Q1' 08, Main Issue and Supplements were used in an advertising ratio of 81:19.

Volumes Growth in Radio Channel Promotion in Print during Q1’ 08

Volume Growth of TV Channel Promotion in Print during Q1 ‘08

Compared to Q1'07 Radio Channel Promotion saw a growth of 1.2 times in Print during Q1'08.

During Q1 ’08, TV Channel Promotion grew by 43% in Print compared to Q1’07.

Analysis of Sales Promotional Ad Campaign during Q1’ 08

Top 5 Innovative ad layouts used in Print during Q1’08

Brand Promotion: 83%, Sales Promotion: 15% and Others: 2%

Compared to Q1'07 Sales Promotional Ads recorded a growth of 13% during Q1'08.
Among the Sales Promotional Ads campaigns, Discount Promotion led with 34% share followed by 'Multiple Promotion' and 'Add on Promotion' with 22% and 17% share respectively.

During Q1'08, 41% share of Innovative ad layouts were 'L Shape' followed by 'Figured Outline' and 'Jacket' shape with 24% and 15% share respectively.

Top 5 Categories using Innovative ad layouts in Print during Q1 ‘08

During Q1'08, 'Tea' brands used maximum of innovative ad layouts followed 'Edible Oil' and 'Publications/Books' category.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com