Tuesday, 20th May, 2008

  
Highlights :
  • Print advertising up by 5% during Q1'08 compared to Q1'07.
  • Newspapers and Magazines were used in an advertising ratio of 95:5 during Q1 '08.
  • 'Social Advertisements' leads in Print advertising during Q1'08.
  • 'BSNL' topped the advertisers list in Print during Q1 '08.
  • High share of advertising in Non Metro Newspapers.
 
This week, AdEx India analyzes the advertising trends in Print during 2007.

Growth in Print Ad Volumes

  

Share of Newspaper Advertising (Metro, Non Metro and Mini Metro)

  

Newspapers and Magazines were used in an advertising ratio of 95:5 during Q1'08.
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  • Compared to Q1'07, Print advertising registered growth of 5% in Q1'08.
  • During Q1'08, Non Metro Newspapers had the largest share of 51% followed by Metro and Mini Metro Newspapers with 37% and 12% share respectively.

Share of Top Categories in Print during Q1'08

  

Positioning of Top Advertisers in Q1'08 during Q1'07

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  • Among all the categories 'Social Advertisements' had the maximum share of 9% followed by 'Educational Institutions' and Properties/Real Estate' with 7% and 4% share respectively during Q1 '08.
  • 'Bharat Sanchar Nigam Ltd','Tata Motors Ltd' and 'SBI' were the top 3 advertisers in Print during Q1'08.
  • 7 of the top 10 Advertisers had registered a positive shift in their ranks during Q1'08 compared to Q1'07.

Top Exclusive Advertisers in Print during Q1'08

  

Share of Print Advertising (National vs. Local)
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  • 'Planman Consultant India Pvt Ltd' was at number one position in the Exclusive advertisers list in Print during Q1'08.
  • 6 of the Top 10 Exclusive advertisers in Print belonged to Government of India during Q1'08.
  • National and Local advertising in Print in the ratio of 77:23 during Q1 '08.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising in Print. , Which will include
TV and Radio Promotion in Print , Share of Main vs Supplements, Usage of Sales Promotion and more …
(Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com