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Monday, 21th Sept, 2009
Highlights :

  • Print ad volumes of Oral Hygiene sector has decreased by 1% during Jan-Jun ’09 compared to Jan-Jun ‘08.
  • ‘Range of Oral Hygiene Products’ was the top category of Oral Hygiene sector in Print during H1 ’09.
  • ‘Vicco Laboratories’ was the number one advertiser of Oral Hygiene brands in Print during H1 ’09.
  • Oral Hygiene brands were advertised max. in Non Metro Newspapers.

This week, AdEx India analyzes the advertising : Overview of Oral Hygiene sector advertised in Print during H1’09

Volume Growth of Oral Hygiene sector in Print during H1 ‘09

  

Share of Oral Hygiene categories in Print during H1 ‘09
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
 
  • Print advertising of Oral Hygiene sector has seen drop of 1% during the 1st ha lf of 2009 compared to same period of 2008.
  • ‘Range of Oral Hygiene Products’ with 47% share leads among all the categories of Oral Hygiene sector advertised in Print during H1 ‘09.
  • ‘Tooth Pastes’ and ‘Tooth Powders’ categories had the 2nd and 3rd highest share of overall Oral Hygiene sector advertising share in Print during H1 ’09.

Key Advertisers of Oral Hygiene sector in Print during H1 ‘09

Top New Brands of Oral Hygiene sector advertised in Print during H1 ‘09

 
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
  • Top 10 advertisers share aggregates to 88% of overall Oral Hygiene sector advertising in Print during H1 '09.
  • 'Vicco Laboratories' has the highest share i.e. 40% of Oral Hygiene sector advertising in Print followed by 'Colgate Palmolive India Ltd' and 'Jay Shree Pharmaceuticals' with 10% and 9% share respectively.
  • ‘Navjeevan Dant Manjan’, ’Vicco Tooth Paste Sugar Free(SF)’ and ‘Oral-B Cross Action Pro- Health Toothbrush’ were the Top 3 new brands of Oral Hygiene sector advertised in print during H1 ‘09.
   
Advertising share of Oral Hygiene brands in Newspapers and Magazines was in the ratio of 96:4.  

Advertising share of Oral Hygiene sector on Metro/Mini Metro and Non Metro Newspapers

 
Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09 Click here to enlarge:Overview of Oral Hygiene sector advertised on TV during H1’09
  • 58% of Oral Hygiene sector advertising on Non Metro Newspapers followed by Metro and Mini Metro. Newspapers with 29% and 13% share respectively during H1 ’09.
    
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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