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Wednesday, 11th November, 2009
Highlights :Overall Print Advertising

  • 2% growth in Print ad volumes during Jan-Sep ’09 compared to Jan-Sep’08.
  • 'Education' was the top sector in Print advertising during Jan-Sep ’09.
  • 'Educational Institutions' has the highest share of all categories advertised in Print during Jan-Sep ’09.
  • 'Tata Motors Ltd' was the number one advertisers in Print during Jan-Sep ’09.
 
This week, AdEx India analyzes Print advertising during Jan-Sep '09 - Part 1.
Note: The entire analysis is based on Col*Cms

Overview of Print Advertising

 
 

Volume Growth of Print advertising during Jan-Sep '09

  

Share of Sectors in Print advertising during Jan – Sep’09

  
Click here to enlarge:Volume Growth of Internet Portals on TV during Jan-Jul '08   Click here to enlarge:Advertising of Internet Portals on (National vs. Regional) channels
   
  • Print ad volumes recorded growth of 2% during Jan-Sep ’09 compared to same period in 2008.
  • ‘Education’ sector with 18% share occupied the top position in the list of Top 10 Sectors in Print during Jan-Sep ‘09. ’Services’ and ‘Banking/Finance/Investment’ with 11% and 9% share were at 2nd and 3rd position respectively. Top 10 sectors accounted for 64% share of overall Print advertising during Jan-Sep ’09.

Share of Top Categories in Print advertising during Jan-Sep ‘09

  

Key Advertisers in Print during Jan-Sep‘09 and its Ranking in Jan-Sep‘08

Click here to enlarge:Share of categories of Internet Portals on TV during Jan-Jul '08   Click here to enlarge:Top Internet Portals advertised on TV during Jan-Jul '08
  • ‘Educational Institutions’, ‘Social Advertisement’ and ‘Cars/Jeeps’ were the top 3 categories in Print during Jan-Sep ‘09. Top 10 categories contributed for 44% share of overall Print advertising during Jan-Sep ’09.
  • ‘Tata Motors Ltd’, ‘Planman Consultant India P Ltd’ and ‘Maruti Suzuki Ltd’ were the Top 3 advertisers in Print during Jan-Sep ’09.
  • ‘Tata Motors Ltd’ has maintained its top rank in Print during Jan-Sep ’09 and Jan-Sep ’08. Compared to Jan-Sep ’08, 3 of the Top 10 advertisers i.e. ’Samsung India Electronics Ltd’, ‘Ministry of Health & Family Welfare’ and ‘General Motors India Ltd’ has moved up in their ranking to be in the Top 10 list of advertisers during Jan-Sep ’09

Share of Newspapers and Magazines during Jan-Sep‘09

  
Click here to enlarge   Click here to enlarge:
  • Print advertising in Newspapers and Magazines was in the ratio of 96:4 during Jan-Sep ’09.

Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised in Print
i.e. Volume growth of the Sector in Print, Contribution of the Categories and the Key Advertisers of the Sector...
(Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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