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Thursday, 10th December, 2009

  
 
  Highlights: Print Advertising - Part 1  
 
  • 2% growth in Print ad volumes during Jan-Sep ’09 compared to Jan-Sep’08.
  • ‘Education’ was the top sector in Print advertising during Jan-Sep ’09.
  • ‘Educational Institutions’ has the highest share of all categories advertised in Print during Jan-Sep ’09.
  • ‘Tata Motors Ltd’ was the number one advertisers in Print during Jan-Sep ’09.
  Highlights: Print Advertising (Top 3 Sectors) - Part 2
 
    Education Sector
  • 10% rise in Print ad volumes of Education sector during Jan-Sep ’09 compared to Jan-Sep’08.
  • High share of Print advertising of ‘Educational Institutions’ category under Education sector during Jan-Sep ’09.
  • ‘Planman Consultant India P Ltd’ was the number one advertisers under Education sector in Print during Jan-Sep ’09.
    Services
  • Print ad volumes of Services sector decreased by 7% during Jan-Sep ’09 compared to Jan-Sep ’08.
  • ‘Properties/Real Estates’ was the top category under Services sector in Print during Jan-Sep ’09.
  • ‘Cox & Kings India Ltd’ occupied the top position in the list of advertisers of Services sector in Print during Jan-Sep ‘09.
    Banking/Finance/Investment
  • Print advertising of ‘Banking/Finance/Investment’ sector declined by 10% during Jan-Sep ’09 compared to same period in 2008.
  • 'Banking-Services & Products’ category has the max. share of ‘Banking/Finance/Investment’ sector Print ad pie during Jan-Sep ’09.
  • 'SBI’ was the top advertiser of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ’09.
 
This week, AdEx India analyzes the advertising trends in Print during Jan-Sept '09.
       

Snippets of Top 3 Sectors in Print

  
       

Volume Growth of Education sector in Print during Jan-Sep ‘09

  
  Click here to enlarge:
   
  • During Jan-Sep ’09, Print advertising of Education sector has seen growth of 10% compared to Jan-Sep ‘08.

Share of categories advertised under Education sector in Print

 

Top Advertisers of Education sector in Print during Jan-Sep ‘09

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  • ‘Educational Institutions’ category has the highest share i.e. 72% of overall Education sector Print adpie during Jan-Sep ‘09.’Coaching/Competitive Exams’ and ‘Computer Education’ occupied the 2nd and 3rd place respectively in the Top 10 list of categories under Education sector.
  • 'Planman Consultant India Pvt Ltd', 'Forum for IIT JEE Limited' and ‘Annamalai University’ were the Top 3 advertisers of Education sector in Print during the Jan-Sep ‘09.

Volume Growth of Services sector in Print

  

Share of Services sector - categories in Print during Jan-Sep ‘09
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  • Print advertising of Services sector declined by 7% during Jan-Sep ’09 compared to Jan-Sep ’08.
  • ‘Properties/Real Estates’ with 29% share led the Services sector in Print during Jan-Sep ’09.’Hospital/Clinics’ and ‘Travel & Tourism’ categories with 22% and 14% share followed at 2nd and 3rd place respectively during Jan-Sep ‘09.Top 10 categories share aggregates to 94% of overall Services sector Print ad pie during Jan-Sep ’09.

Top Advertisers of Services sector in Print during Jan-Sep’09

  

Volume Growth of Banking/Finance/Investment sector in Print

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  • Top 3 advertisers of Services sector in Print during Jan-Sep ’09 were ‘Cox & Kings India Ltd’, ’Kesari Tours’ and ‘Hindustan Construction Co Ltd’. Top 10 advertisers of Services sector comprised of 4 advertisers from ‘Travel & Tourism’ and 2 each were from ‘Properties/Real Estate’, ’DTH Service Providers’ and ‘Airlines’ category.
  • Print ad volumes of ‘Banking/Finance/Investment’ sector have declined by 10% during Jan-Sep ’09 compared to Jan-Sep ’08.

Share of Banking/Finance/Investment categories advertised in Print

  

Top Advertisers of Banking/Finance/Investment sector in Print

Click here to enlarge   Click here to enlarge
  • ‘Banking-Services & Products’, ’Life Insurance’ and ‘Mutual Funds’ were the top 3 categories of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ‘09.
  • ‘SBI (State Bank of India)’, ‘Life Insurance Corporation of India’ and ‘UTI Asset Management Co Pvt Ltd’ were the top 3 advertisers of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ‘09.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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