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Wednesday, 19th August, 2009


Highlights: Print Advertising - Part 1

  • Print ad volumes has seen decline of 2% during Jan-Jun ’09 compared to Jan-Jun’08.
  • ‘Education’ was the top sector in Print advertising during Jan-Jun ’09.
  • ‘Educational Institutions’ category has the max. Print ad volumes during Jan-Jun’09.
  • ‘Tata Motors Ltd’ has maintained its top rank during H1 ’08 and H1 ’09.


Highlights: Print Advertising (Top 3 Sectors) – Part 2

Education Sector

  • Print advertising of Education sector has seen growth of 10% during Jan-Jun’09 compared to Jan-Jun’08.
  • ‘Educational Institutions’ garnered 70% share of overall Education sector Print ad pie during H1’09.
  • ‘Planman Consultant India P Ltd’ was the top advertiser of Education sector in Print during H1 ’09.

Services

  • Print ad volumes of Services sector decreased by 14% during H1 ’09 compared to H1’08.
  • ‘Properties/Real Estates’ has the max. share of Services sector Print ad pie during H1’09.
  • ‘Cox & Kings India Ltd’ was the number one advertiser of Services sector advertising in Print.

Banking/Finance/Investment

  • Print ad volumes of ‘Banking/Finance/Investment’ sector have declined by 19% during H1 ‘09 compared to H1 ‘08.
  • ‘Banking-Services & Products' was the top category under 'Banking/Finance/Investments' sector in Print.
  • 'SBI' was the top advertisers of 'Banking/Finance/Investment' sector in Print during H1 '09.
This week, AdEx India analyzes of the:Snapshot of TV advertising during Q1 ’09 – Part 2
 

Volume Growth of Education sector in Print during H1 ‘09
Click here to enlarge:SSnapshot of TV advertising during Q1 ’09 – Part 2
 
 
  • Education sector has seen growth of 10% in its Print ad volumes during H1 ’09 compared to H1 ’08.

Share of categories advertised under Education sector in Print

Top Advertisers of Education sector in Print during H1 ‘09

 

Click here to enlarge:Snapshot of TV advertising during Q1 ’09 – Part 2 Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2
  • ‘Educational Institutions’ category has the highest share i.e. 70% of overall Education sector advertising share in Print during H1 ’09.
  • ’Coaching Centre/Competitive Exams’ and ‘Computer Education’ were at 2nd and 3rd place respectively.
  • 'Planman Consultant India Pvt Ltd', ‘Mangalayatan University' and 'Forum for IIT JEE Limited' were the Top 3 advertisers of Education sector in Print during the 1st half of 2009.
   

Volume Growth of Services sector in Print

Share of Services sector - categories in Print during H1 ‘09

 

Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2 Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2
  • Print ad volumes of ‘Services’ sector declined by 14% during H1 ’09 compared to same period in H1’08.
  • Top 10 categories accounted for 93% share of overall Services sector Print ad pie during Jan-Jun’09. ’Properties/Real Estates’ with 27% share was the top category followed by ‘Hospital/Clinics’ and ‘Travel & Tourism’ categories with 21% and 15% share were at 2nd and 3rd place respectively.
   

Top Advertisers of Services sector in Print during H1’09

Volume Growth of Banking/Finance/Investment sector in Print

 
Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2
   
  • ‘Cox & Kings India Ltd’, ’Kesari Tours’ and ‘Hindustan Construction Co Ltd’ were the top 3 advertisers of Services sector in Print during H1’09.
  • Top 10 advertisers of Services sector were a mix of 5 advertisers from ‘Travel & Tourism’ and 2 each were from ‘Properties/Real Estate’ and ‘Airlines’ category.
  • Compared to Jan-Jun’08, Print ad volumes of ‘Banking/Finance/Investment’ sector have recorded de growth of 19% during Jan-Jun’09.
 
   

Share of Banking/Finance/Investment categories advertised in Print

Top Advertisers of Banking/Finance/Investment sector in Print

 
Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2 Click here to enlarge:Snapshot of TV advertising during Q1 ’09- Part 2
   
  • Top 10 categories together contributed for 41% of overall ‘Banking/Finance/Investment’ sector Print ad pie during H1’09.’Banking-Services/Products’ with 19% share was the top category of ‘Banking/Finance/Investment’ sector Print ad pie.
  • ’Life Insurance’ and ‘Mutual Funds’ with 9% and 4% share was at the 2nd and 3rd place respectively.
  • During the 1st half of 2009, 'SBI', 'Life Insurance Corporation of India' and 'UTI Asset Mgmt Co Pvt Ltd' were the Top 3 advertiser of ‘Banking/Finance/Investment’ sector in Print.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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