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Tuesday, 11th August, 2009
Highlights :

  • Print ad volumes has seen decline of 2% during Jan-Jun ’09 compared to Jan-Jun’08.
  • ‘Education’ was the top sector in Print advertising during Jan-Jun ’09.
  • ‘Educational Institutions’ category has the max. Print ad volumes during Jan-Jun’09.
  • ‘Tata Motors Ltd’ has maintained it top rank during H1 ’08 and H1 ’09.
This week, AdEx India analyzes the Overview of Snapshot of Print advertising during H1 09 – Part 1

Volume Growth of Print advertising during H1 ‘09

 

Share of Sectors in Print advertising during Jan – Jun’09

Click here to enlarge:Snapshot of Print advertising during H1 09 – Part 1 Click here to enlarge:Snapshot of Print advertising during H1 09 – Part 1
 
  • Compared to Jan-Jun ’08, Print ad volumes has seen decline of 2% during Jan-Jun’09.
  • Among all the sectors advertised in Print, ‘Education’ sector has highest share i.e. 19% followed by ‘Services’ and ‘Banking/Finance/Investment’ sector with 11% and 9% share respectively during Jan-Jun’09.

Share of Top Categories in Print advertising during Jan-Jun ‘09

Growing Categories in Print during H1’09 compared to H1’08

 
Click here to enlarge:Snapshot of Print advertising during H1 09 – Part 1 Click here to enlarge:Snapshot of Print advertising during H1 09 – Part 1
  • Top 10 categories contributed for 44% share of overall Print ad pie during the 1st half of 2009.’Educational Institutions’ was the top category in Print advertising.
  • ’Social Advertisements’ and ‘Cars/Jeeps’ were at 2nd and 3rd place with 10% and 4% share respectively. Top 10 Categories comprised of 3 categories from ‘Services’ sector and 2 were from ‘Education’ sector.
  • During H1 ’09, ‘Sanitary Napkins’ was the top category to record highest growth in its Print ad volumes compared to H1 ‘08.
  • ’Fireworks’ and ‘Vermicelli’ has observed 2nd and 3rd highest growth in its Print ad volumes during H1’08 compared to H1’09.
   

Key Advertisers in Print during H1 ‘09 and its Ranking in H1 ‘08

 

 
Click here to enlarge:Snapshot of Print advertising during H1 09 – Part 1
  • ‘Tata Motors Ltd’, ‘Planman Consultant India P Ltd’ and ‘SBI (State Bank Of India)’ were the top 3 advertiser in Print during H1 ’09.
  • ‘Tata Motors Ltd’ and ‘Pantaloons Retail India Ltd’ were the only 2 advertisers among top10 list to maintain their respective ranks during H1’09 and H1’08.
  • Compared to H1 ’08, ‘Ministry of Health & Family Welfare’, ’Hero Honda Motors Ltd’ and ‘Life Insurance Corp of India’ have moved up max. places to be among the Top 10 list of advertisers in Print during H1 ’09.
    
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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