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Friday, 31st August, 2010
 
  Highlights: Print Advertising - Part 1    
  • ‘Education’ sector was the top sector in Print advertising during H1 ‘2010.
  • Maximum advertising for ‘Educational Institutions’ category in Print during H1 ‘2010.
  • ‘Tata Motors Ltd’ leads in Print advertising during H1 ‘2010.
  • Print advertising skewed towards Newspapers during H1 ‘2010.
  Highlights: Print Advertising (Top 3 Sectors) - Part 2    
    Education
  • Print ad volumes of ‘Education’ sector up by 2% during H1 ‘2010 compared to H1 ‘2009.
  • High advertising share of ‘Educational Institutions’ category in Print during H1 ‘2010.
  • ‘Planman Consultant India Pvt Ltd’ topped the advertisers list of ‘Education’ sector in Print during H1 ‘2010.
    Services
  • 39% growth in Print ad volumes of ‘Services’ sector during H1 ‘2010 over H1 ‘2009.
  • ‘Properties/Real Estates’ category had the max. share of ‘Services’ sector Print ad pie during H1 ‘2010.
  • ‘Naaptol.com’ was the number one advertiser under ‘Services’ sector in Print during H1 ‘2010
    Banking/Finance/Investment
  • Print advertising of ‘Banking/Finance/Investment’ sector increased by 60% during H1 ‘2010 compared to H1 ‘2009.
  • ‘Public Issues’ was the top category of ‘Banking/Finance/Investment’ sector in Print during H1 ‘2010.
  • ‘SBI (State Bank Of India)’ leads in advertising of ‘Banking/Finance/Investment’ brands in Print during H1 ‘2010.
 
This week, AdEx India analyzes the advertising trends in PRINT during H1 2010.
       

Snippets of Top 3 Sectors in Print

  
       

Volume Growth of Education sector in Print during H1 2010

  
  Click here to enlarge:
   
  • During H1 ‘2010, ‘Education’ sector has seen increase of 2% in its Print ad volumes compared to same period in 2009.

Share of categories under Education sector in Print
during H1 2010

 

Top Advertisers of Education sector in Print during H1 2010

Click here to enlarge   Click here to enlarge
  • Top 3 categories of Education sector viz. ‘Educational Institutions’, ‘Coaching Centre/Competitive Exam’ and ‘Computer Education’ together contributed for 94% share of overall ‘Education’ sector Print ad pie during H1 ‘2010.
  • ‘Planman Consultant India Pvt Ltd’, ‘Vellore Institute of Technology’ and ‘Career Point’ were the top 3 advertisers of ‘Education’ sector in Print during H1 ‘2010.

Volume Growth of Services sector in Print

 

Share of Services categories in Print during Jan-Jun ‘2010
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  • Compared to Jan-Jun ’09, ‘Services’ sector has seen growth of 39% in its Print ad volumes during Jan-Jun ‘10.
  • ‘Properties/Real Estates’ with 32% share leads in advertising of ‘Services’ sector in Print during Jan-Jun ‘2010. ’Hospital/Clinics’ and ‘Internet Service-B2C & Online Shopping’ with 20% and 11% share occupied the 2nd and 3rd position among the top 10 list of categories of ‘Services’ sector in Print during Jan-Jun ‘2010.

Top Advertisers of Services sector in Print

  

Volume Growth of Banking/Finance/Investment sector in Print
Click here to enlarge   Click here to enlarge
  • ‘Naaptol.com’, ‘Home Shop 18 India Ltd’ and ‘Kesari Tours’ were the top 3 advertisers of ‘Services’ sector in Print during Jan-Jun ‘2010.
  • During H1‘2010, ‘Banking/Finance/Investment’ sector recorded growth of 60% in its Print ad volumes compared to H1‘2009.

Share of categories under Banking/Finance/Investment sector in Print

  

Top Advertisers of Banking/Finance/Investment sector in Print

Click here to enlarge   Click here to enlarge
  • ‘Public Issues’, ‘Life Insurance’ and ‘Mutual Funds’ were the top 3 categories of ‘Banking/Finance/Investment’ sector in Print during H1 ‘2010.
  • Top 10 categories accounted for 49% of overall advertising share of ‘Banking/Finance/Investment’ sector in Print during H1 ‘2010.
  • ‘SBI (State Bank Of India)’, ‘Life Insurance Corp Of India’ and ‘Jaypee Infratech Limited’ were the top 3 advertisers of ‘Banking/Finance/Investment’ sector in Print during H1 ‘2010.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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