Friday, 29th August, 2008

  
 
 
Part1 Highlights:
  
Part 2 Highlights:
  
  • Print ad volumes has seen a rise of 5% during H1 '08 compared to H1 '07.

  • Non Metro Newspapers had a larger share of overall Print advertising during H1 '08.

  • ‘Education' sector leads in Print advertising during H1'08.

  • ‘Tata Motors Ltd' was number one advertiser in Print during Jan - Jun '08.
  • TV Channel Promotion in Print saw a rise of 29% during Jan-Jun '08 compared same period in previous year.

  • Radio Channel Promotion grew by 73% during H1'08 compared to H1'07.

  • 'Edible Oil' category used maximum number of Print Innovative ads during H1 '08.

  • 'Discount Promotion' was most widely used Sales Promotion in Print during H1 '08.

 
This week, AdEx India analyzes the advertising trends in Print during H1 of 2008 Part-2.
       

Growth in TV Channel Promotion in Print during H1 '08

  
  Click here to enlarge:Growth in TV Channel Promotion in Print during H1 '08
   
  • Compared to H1 '07, TV Channel Promotion in Print recorded a rise of 29% during H1 '08.

Growth in Radio Channel Promotion in Print during H1 '08

 

Share of Newspaper advertising (Main vs. Supplements)

Click here to enlarge:Growth in Radio Channel Promotion in Print during H1 '08   Click here to enlarge : Share of Newspaper advertising (Main vs. Supplements)
  • During H1 '08, Radio Channel Promotion has seen a growth of 73% in Print compared to H1 '07.
  • Main Issue and Supplements were used in an advertising ratio of 81:19 during H1'08.

Top Categories using Print Innovative Ads during H1 '08

  

Analysis of Sales Promotional Ad Campaigns in Print during H1 '08

Brand Promotion: 79% Sales Promotion: 13% and Others: 8%

Click here to enlarge:Top Categories using Print Innovative Ads during H1 '08   Click here to enlarge:Analysis of Sales Promotional Ad Campaigns in Print during H1 '08
  • During H1 '08, 'Edible Oils' had the maximum share of Print Innovative ads i.e. 14% followed by 'Tea' and 'Publications/Books' with 10% and 8% share respectively.
  • Compared to H1’07 16% growth in Sales Promotional ads on Print during H1 ’08.
  • Among Sales Promotional ads, 'Discount Promotion’ was used the maximum with 30% share followed by 'Multiple Promotion' and 'Add on Promotion' with 23% and 19% share respectively.

Top Advertisers using Sales Promotional Ad Campaigns in Print during H1'08

  

Average Ads per Day advertised on Newspapers during H1'08

Click here to enlarge:Top Advertisers using Sales Promotional Ad Campaigns in Print during H1'08   Click here to enlarge:Average Ads per Day advertised on Newspapers during H1'08
  • ‘Tata Motors Ltd’, ‘Maruti Suzuki Ltd’ and ‘Bharat Sanchar Nigam Ltd’ were the top 3 advertisers using Sales Promotional ads in Print during H1 ’08.
  • Average number of ads advertised per day on Newspapers decreased by 5% during H1'08 compared to H1'07.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com