Friday, 3rd October, 2008

Highlights :

17% rise in Print ad volumes of Confectionaries Sector during H1 '08 compared to H1 '07.
During H1 ’08, High share of advertising for Confectionaries sector on Magazines.
‘Sugar Confectionaries' had the maximum share of overall Confectionaries sector advertising in Print during H1 '08.
‘Cadbury India Ltd' was the top advertiser under Confectionaries Sector in Print during H1 '08.

	This week, AdEx India analyzes the Confectionaries advertising trends in Print during H1 2008.

Volume Growth of Confectionaries Sector in Print during H1'08

Share of Confectionaries Sub Categories in Print

During H1 '08, Print advertising of Confectionaries Sector has seen a rise of 17% compared to same period in 2007.

During H1 '08, 'Sugar Confectionaries' segment had maximum share i.e. 35% of overall Confectionaries Sector advertising in Print closely followed by 'Chewing Gum/Bubble Gum' and 'Chocolates' with 32% and 31% share respectively.

Advertising of Confectionaries Sector (Newspapers vs Magazines)

Top Advertisers of Confectionaries Sector in Print during H1’08

Confectionaries sector used Magazines and Newspapers in an advertising ratio of 52:48 during H1 ‘08.

During H1 '08,'Cadburys India Ltd', 'Nouveau Dietetique Pvt Ltd', 'Parle Products Pvt Ltd' were the Top 3 advertisers and had contributed for 61% of overall Confectionaries Sector advertising in Print.

Leading Confectionaries Brands in Newspapers and Magazines during H1'08

Top New Brands of Confectionaries in Print during H1'08

3 out of the Top 5 brands in Magazines were of ‘Sugar Confectionaries’ ,whereas for Newspapers 2 brands each were of ‘Chewing Gum/Bubble Gum’ and ‘Chocolates’ during H1 ’08.
2 brands viz. ‘Satva Choco De-Lite’ and ‘Parle Poppins’ were among the Top 5 brand list of Magazines and Newspapers in H1 ’08.

4 of the Top 10 New brands for Confectionaries sector advertised in Print were of 'Cadburys India Ltd' in H1 ’08.
During H1 '08, 'Satva Choco De-Lite', 'Cadbury Bubbaloo' and 'Cadbury Lite' were the top 3 new brands of Confectionaries advertised in Print.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee,Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com