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Wednesday, 24th March, 2010
Highlights: Overall Print Advertising

  • Print advertising increased by 3% during 2009 compared to 2008.
  • ‘Education’ topped the list of top 10 sectors advertised in Print during 2009.
  • ‘Educational Institutions’ category has the highest share of Print ad volumes during 2009.
  • ‘Tata Motors Ltd’ was the number one advertisers in Print during 2009..
This week, AdEx India analyzes the advertising trends in Print during 2009.
 

Overview of Print Advertising

  

Volume Growth of Print advertising during 2009

Share of Sectors in Print advertising during 2009

  
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  • During 2009, Print ad volumes recorded increase of 3% compared to 2008.
  • Top 10 sectors accounted for 64% share of overall Print advertising during 2009. ‘Education’ sector had the max. share i.e. 15% of overall Print advertising followed by ‘Services’ and ‘Banking/Finance/Investment’ sector at 2nd and 3rd place with 11% and 9% share respectively.

Share of Top Categories in Print advertising during 2009

Key Advertisers in Print during 2009

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  • Top 10 categories contributed for 41% share of overall Print ad pie during 2009. ‘Educational Institutions’, ‘Social Advertisements’ and ‘Independent Retailers’ were the top 3 categories in Print during 2009.
  
  • ‘Tata Motors Ltd’, ‘LG Electronics India Ltd’ and ‘Maruti Suzuki Ltd’ were the Top 3 advertisers in Print during 2009.

Share of Newspapers and Magazines during 2009
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  • Print advertising in Newspapers and Magazines was in the ratio of 95:5 during 2009.
for more Details on the Categories covered under the Sectors

Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised on TV i.e. Volume growth of the Sector on TV, Contribution of the Categories and the Key Advertisers of the Sector...

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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