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Thursday, 8th April, 2010
 
  Highlights: Print Advertising - Part 1  
  • Print advertising increased by 3% during 2009 compared to 2008.
  • ‘Education’ topped the list of top 10 sectors advertised in Print during 2009.
  • ‘Educational Institutions’ category has the highest share of Print ad volumes during 2009.
  • ‘Tata Motors Ltd’ was the number one advertisers in Print during 2009.
  Highlights: Print Advertising (Top 3 Sectors) – Part 2  
    Education Sector
  • 5% growth in Print advertising of ‘Education’ sector during 2009 compared to 2008.
  • High advertising share under ‘Educational Institutions’ category in Print during 2009.
  • ‘Planman Consultant India P Ltd’ was the top advertiser of ‘Education’ sector in Print during 2009.
    Services
  • Print ad volumes of ‘Services’ sector declined by 1% during 2009 compared to 2008.
  • ‘Properties/Real Estates’ category contributed the maximum in overall Print advertising of ‘Services’ sector during 2009.
  • ‘Home Shop 18 India Ltd’ was the number one advertisers of ‘Services’ sector in Print.
    Banking/Finance/Investment
  • Print Advertising of ‘Banking/Finance/Investment’ sector declined by 4% during 2009 compared to 2008.
  • ‘Banking-Services & Products’ was the top category under ‘Banking/Finance/Investment’ sector in Print during 2009.
  • ‘SBI (State Bank of India)’ leads in advertising of ‘Banking/Finance/Investment’ brands in Print during 2009.
This week, AdEx India analyzes the advertising trends in Print during 2009.
       

Snippets of Top 3 Sectors in Print

  
       

Volume Growth of Education sector in Print during 2009

  
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  • ‘Education’ sector recorded growth of 5% in Print during 2009 compared to 2008.

Share of categories advertised under Education sector in Print

 

Top Advertisers of Education sector in Print during 2009

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  • With 72% share ‘Educational Institutions’ led the advertising of ‘Education’ sector in Print during 2009. ‘Coaching Centre/Competitive Exams’ and ‘Computer Education’ with 13% and 9% share followed at 2nd and 3rd place respectively in the list of Education categories advertised in Print.
  • Top 3 advertisers of ‘Education’ sector in Print during 2009 were 'Planman Consultant India Pvt Ltd', 'Forum for IIT JEE Limited' and ‘Annamalai University’.

Volume Growth of Services sector in Print

 

Share of Services sector - categories in Print during 2009
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  • Compared to 2008, 1% decline in Print ad volumes of ‘Services’ sector during 2009.
  • ‘Properties/Real Estate’ category had the highest share (30%) of overall advertising share of ‘Services’ sector in Print followed by ‘Hospital/Clinics’ and ‘Travel & Tourism’ with 21% and 13% share respectively during 2009.Top 10 categories accounted for 94% of overall advertising share of ‘Services’ sector in Print during 2009.

Top Advertisers of Services sector in Print during 2009

  

Volume Growth of Banking/Finance/Investment sector in Print

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  • ‘Home Shop 18 India Ltd’, ‘Kesari Tours’ and ‘Cox & Kings India Ltd’ were the top 3 advertisers of ‘Services’ sector in Print during 2009.3 each of the top 10 advertisers were from ‘Travel & Tourism’ category and ‘Internet Services-B2C & Online Shopping’ and 2 of them belonged to ’DTH Service Providers’.
  • Print advertising of ‘Banking/Finance/Investment’ sector registered de growth of 4% during 2009 compared to 2008.

Share of Banking/Finance/Investment categories advertised in Print

  

Top Advertisers of Banking/Finance/Investment sector in Print
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  • ‘Banking-Services & Products’, ‘Life Insurance’ and ‘Mutual Funds’ were the top 3 categories of ‘Banking/Finance/Investment’ sector in Print during 2009.Top 10 categories share aggregates to 42% of overall advertising share of ‘Banking/Finance/Investment’ sector in Print during 2009.
  • ‘SBI (State Bank of India)’, ‘Life Insurance Corporation of India’ and ‘UTI Asset Management Co Pvt Ltd’ were the top 3 advertisers of ‘Banking/Finance/Investment’ sector in Print during 2009.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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