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Friday, 12th March, 2010

  
 
Part1 Highlights:
  
Part 2 Highlights:
  
  • 6 times increase in number of advertisers in Print during Jan-Sep ‘09 over 2000.
  • The number of exclusive advertisers in Print has increased by 7 times during Jan-Sep ‘09 over 2000.
  • 4.5 times growth in number of brands advertised in Print during Jan-Sep‘09 over 2000.
  • ‘Banking/Finance/Investment’ was the only sector to maintain its rank in the Top 10 list of sectors of 2000 and Jan-Sep’09 in Print.
  • ‘Social Advertisements’ the top category in Print during Jan-Sep ‘09 was not among the top 10 list of 2000.
  • ‘LG Electronics India Ltd’ and ‘Samsung India Electronics’ were only two common advertisers in the top 10 list of advertisers in Print of 2000 and Jan-Sep ’09.
  • Print Innovative ad layouts increased by 4 times during Jan-Sep ’09 compared to 2005.
 
This week, AdEx India analyzes the advertising in Print during last 10 years (2000 vs 2009*).
Data for 2009* available till Jan to Sep '09

Category Performance in Print

Advertiser's Performance in Print

Share of Top 10 Categories of 2000 over the years in Print

   

Share of Top 50 Advertisers of 2000 over the years in Print

 
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  • Share of Top 10 Categories of 2000 in Print was more than 20% from 2000 to 2004.
  • Whereas, share of Top 10 Categories in Print was less than 20% from 2005 onwards.
  • Share of Top 50 Advertisers of 2000 in Print was more than 25% from 2000 to 2002.

Top 10 Categories of Jan-Sep ‘09 in Print and its Rank in 2000

  

Top 10 Advertisers of Jan-Sep ’09 in Print and its Rank in 2000
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  • During Jan-Sep ‘09, 3 of the categories were from ‘Services’ sector and 2 belonged to ‘Education’ sector.
  • ‘Cars/Jeeps’, ‘Corporate/Brand Image’ and ‘Computer Education’ were the only 3 common categories in the top 10 list of 2000 and Jan-Sep ’09 in Print.
  • 3 of the Top 10 Advertisers in Print of Jan-Sep ’09 belonged to Auto sector i.e. ‘Tata Motors Ltd’, ‘Maruti Suzuki Ltd’ and ‘General Motors India Ltd’.

Innovative Ad layouts in Print

  
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  • Compared to 2005, the number of Innovative ad layouts decreased across the years… till year 2008.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr. Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com
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