Thursday, 20th March, 2008

  
 Highlights :

  • Personal Care Industry advertising in Print grew by 12% during 2007 over 2006.
  • 'Personal Healthcare’ segment had the largest share of 60% of overall Personal Care Industry advertising in Print during 2007.
  • 'Ratan Ayurvedic Sansthan' topped the advertisers list of Personal Care Industry in Print during 2007.
  • 'Cipla I-Pill' was at number one position in the top 10 list of new Personal Care brands advertised in Print during 2007.
 
This week, AdEx India analyzes the advertising trends in Personal Care advertising in Print during 2007.

Volume Growth in Personal Care Industry

 

Segmentation of Personal Care Industry

  
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  • During 2007 Personal Care Industry advertising grew by 48% in Print compared to 2004.
  • Personal Care Industry contributed 4% share of overall Print advertising during 2007.
  • During 2007 'Personal Healthcare' had the maximum share of 60% followed 'Hair Care' and 'Skin Care' with 16% and 12% share respectively.

Share of categories of Personal Care Industry

  

Rank Displacement of top advertisers in 2007 in 2006

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  • Nearly 40% share contributed by the Top 3 categories of overall Personal Care Industry advertising in print during 2007.
  • Among the top 10 categories, 5 were from ‘Personal Healthcare’ segment and 3 categories were from the ‘Hair Care’ segment.
  • ‘REPL India' and 'Ban Labs Ltd' moved up maximum places to secure their rank in top 10 advertisers list in 2007 compared to 2006.
  • Among top 10 advertisers only ‘Prince Pharma' maintained its rank across both the year 2006 and 2007.

New Brands of Personal Care launched in Print

  

Share of States in Personal Care Industry

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  • ‘Cipla I-pill’,’ Unwanted -72’ and ‘Revlon Color N Care’ were the top 3 new brands of Personal Care in Print during 2007.
  • Top 10 lists of new brands of Personal Care was a mix of 4 brands of ‘Personal Healthcare’ and 3 were of ‘Personal Hygiene’ products during 2007.
  • Maximum advertising of Personal care products in 'Maharashtra' state closely followed by 'Uttar Pradesh' with 15% share during 2007.
  • Personal Care advertising in all States together and National publications was in the ratio of 92:8 during 2007.
 

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com