Monday, 26th April, 2010

• 52% rise in TV ad volumes of 'Personal Care' sector during 2009 compared to 2008.
• 'Personal Hygiene' sub sector contributed the maximum in overall advertising of 'Personal Care' sector on TV during 2009.
• 'HUL' rules in advertising of 'Personal Care' brands on TV during 2009.
• 'Priyanka Chopra' was the top celebrity endorsing 'Personal Care' brands on TV during 2009.

• During 2009, ‘Personal Care’ sector contributed for 20% share of overall TV advertising.

• Compared to 2008, ‘Personal Care’ sector grew by 52% in its TV ad volumes during 2009.

• ‘Personal Hygiene’ sub sector had the highest share i.e. 45% of overall TV advertising of ‘Personal Care’ sector followed by ‘Hair Care’ and ‘Skin care’ sector at 2nd and 3rd place with 23% and 17% share respectively during 2009.

• Compared to 2008, ‘Skin Care’ sector recorded maximum growth in its TV ad volumes followed by ‘Cosmetics’ and ‘Personal Hygiene’ sub sectors during 2009.

• 'Hindustan Unilever Ltd', 'Procter & Gamble', 'Reckitt Benckiser (India) Ltd' and ‘Marico Industries Ltd’ were the 4 advertisers to maintain its respective position in the top 10 advertisers list of ‘Personal Care’ sector on TV during 2008 and 2009.
• Compared to 2008, ‘Ponds India’ and ’Emami Limited’ have moved up in its rank to be among the top 10 list of advertisers of ‘Personal Care’ sector on TV during 2009.

• ‘Ponds White Beauty’, ‘Clinic All Clear Tech Soft’, ‘Dove Hair Fall Therapy System’ occupied the top 3 position in the top 10 list of new ‘Personal Care’ brands advertised on TV during 2009.
• Maximum 5 brands of ‘Hair Care’ and 3 of ‘Skin Care’ sub sectors made to the top 10 list of new ‘Personal Care’ brands advertised on TV during 2009.

• ‘Priyanka Chopra’, ‘Kareena Kapoor’ and ‘Katrina Kaif’ were the top 3 celebrities endorsing ‘Personal Care’ brands on TV during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)